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Successful Marketing Campaigns

How to Know if Your Law Firm’s Marketing Campaigns Are Working

Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are …

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Boss asks what is SEO? Is SEO dead?

Is SEO Dead?: Search Engine Optimization for Family Law Attorneys

With Google making 500-600 updates to its algorithm every year, it is no surprise that search engine optimization (SEO) is constantly changing. SEO can be confusing, but it doesn’t have to be. It’s important to be aware of these updates and to understand how they will affect your law firm’s website and overall search ability. …

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Marketing

A Marketing Rollercoaster: How Google Paid Search Can Take You to the Promised Land or to the Poor House

Watching the Competition Crash and Burn It happened again just last month. Our CMO, Brent Harkins, let me know that the cost of our pay-per-click search campaigns (PPC) with Google had just spiked in a major way in one of our local markets. “What gives?” I asked. “Do Larry and Sergey need a few extra …

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