Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said …
In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like …
Social media has transformed from mere communication platforms into powerful business tools. One of the most impactful strategies within the legal marketing landscape has become social media advertising. With billions of active users, social media provides an unparalleled reach for many businesses and can lead to revenue generation when done right. We are always staying …
The One Change That Doubled Our Clients from Social Media Read More
MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The AI Revolution Last year we …
It is no secret that the digital world is continuing to evolve faster each day. Staying informed about the latest advancements is crucial for law firms aiming to maintain a competitive edge. There has been a lot going on at Meta, including the launch of their latest platform, Threads, as well as ongoing updates to …
With over 2.7 billion monthly active users, Facebook is a powerful advertising platform for businesses of all sizes. This can be especially true for attorneys and law firms. Running Facebook ads for attorneys can be quite lucrative, due to a much lower cost per lead than using Google Ads. However, navigating the potential ethical pitfalls …
Facebook Ads for Attorneys: The Good, the Bad, and the Fine Print Read More
The divorce and family law market is a complex and diverse industry, with various niches that require specialized marketing strategies. As a divorce and family law attorney the unique challenges of marketing to high net-worth clients, LGBTQ+ couples, and military couples is something you’ll definitely have to face if you haven’t already. Each of these …
Over the years Facebook has become more than just a platform for friends to connect with each other on. Now businesses can connect with clients and customers all over the world. Facebook can certainly be a great place for law firms to interact with current and potential new clients whether it is through organic posts …
