Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations […]
Attorneys Lose Six Figures a Year to Free Consultations Read More
When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and
Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing Read More
Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances
Local Services Ads Introduced to Google Maps for Attorneys Read More
Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has
Gemini vs. ChatGPT4: Which AI Does it Better? Read More
Did you know that by 2025, video content is projected to make up 82% of all consumer internet traffic? We’ve experienced an increase of video content across all digital platforms, with a 232.6% increase in data volume of global internet video from 2016 to 2021. While these statistics are across a variety of industries, we
The Data on Why Law Firms Need To Share Video Content in 2024 Read More
It has been a crazy 10 months since the last MozCon happened in 2023. On top of all of the volatility that has happened in SEO and further use of AI, one of my favorite quotable moments from MozCon 2024 was from Garrett Sussman of iPullRank, “Google Leaks was not on my SEO bingo card,”
MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys Read More
In the world of family law firm marketing, where competition is fierce and attention spans are short, crafting personalized email marketing for family law firms isn’t just a strategy—it’s your ticket to standing out. As a CRM & Email Marketing Specialist at Cardinal Concepts, I’ve had the opportunity to create and analyze a variety of
Crafting Personalized Email Marketing for Family Law Firms: Best Practices Read More
Consistency on social media is key to creating a strong brand and making connections with people who follow you. But, consistency on social media isn’t just about how often you post. It’s also about making sure your posts are high-quality, have a similar style, and really matter to your audience. Finding the right balance can
3 Tips to Stay Consistent on Social Media Read More
