Marketing

Modern Marketing for the Traditional Lawyer: What to Keep, What to Change

Modern Marketing for the Traditional Lawyer: What to Keep, What to Change

Marketing / By

Executive Summary In today’s legal market, relying solely on traditional marketing doesn’t cut it. For divorce and family law firms to stand out and succeed, modern strategies are key. But adapting to the digital age doesn’t mean you have to abandon everything that’s worked before. In this article, we’ll break down how marketing for lawyers […]

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How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It

Marketing, Technology / By

Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities for law firms to capture

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Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers

Marketing, Reputation Management, Technology / By

Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated intake, hands-free marketing, smarter case

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What’s More Effective for Law Firm Growth: In-House or Outsourced Marketing?

What’s More Effective for Law Firm Growth: In-House or Outsourced Marketing?

Marketing / By

Growing a law firm today means more than delivering great legal services — it means building a brand, generating leads, and staying visible in a competitive market. That’s why marketing isn’t just an option anymore — it’s a necessity.  But before you can create campaigns or post to social media, there’s one critical decision to

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Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic

Content, Marketing, SEO, Website / By

Your law firm’s website may have once had a blog post or service page that brought in a steady stream of leads. But if you’ve noticed traffic has dropped and you’re not sure why. Your law firm’s websitecould be experiencing content decay. Understanding content decay and the reasons for organic traffic loss can help you

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Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Business Development, Marketing / By

Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question:

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