SEO for law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, we’ve seen numerous law firm …
In a world that is always evolving due to technology and Google itself, these are 2023’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience. …
2023’s Top 5 Google Paid Search Trends for Attorneys Read More
Things are moving faster than ever in the digital world. Social media in 2023 won’t look the way it did in 2022 and it probably won’t look the same at the end of 2023 as it did in the beginning of the year. From algorithm updates, the latest trends, budgeting, to how you can gain …
Law Firm Social Media in 2023: What to Know & What to Spend Read More
If you are a law firm that is looking to attract new clients, you need to have a website that looks professional and will make a great first impression. Too many law firms have websites that are outdated or poorly designed, which can turn potential clients off. Recently, one of our clients decided that it …
How to Create a Killer Law Firm Website That Will Attract New Clients Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want …
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are …
How to Know if Your Law Firm’s Marketing Campaigns Are Working Read More
I was recently asked by Clio to be a guest speaker at their Legal Marketing Masterclass on Leveraging Emails to Engage Existing and New Clients. This was hosted by Michael Chasin who founded Lexicata which was eventually acquired by Clio and turned into Clio Grow. We were joined by Patricia de Fonte, an estate planning …
This might not be the first time you’ve heard me say this, but I’m going to say it again, “law firm growth is 90% mental and 10% mental.” I say this because it’s true. Before you can begin the process of growing and scaling your firm, you need to get into the mindset to do …
6 Ugly Truths About Growing and Scaling a Law Firm – And How to Overcome Them Read More
