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PPC

How Much Should Divorce Law Firms Spend on PPC Marketing

How Much Should Divorce Law Firms Spend on PPC Marketing

A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before …

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5 Tips to Google Local Services Ads for Divorce Attorneys

5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys

When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal …

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Successful Marketing Campaigns

How to Know if Your Law Firm’s Marketing Campaigns Are Working

Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are …

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