A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before …
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal …
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
In a world that is always evolving due to technology and Google itself, these are 2023’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience. …
2023’s Top 5 Google Paid Search Trends for Attorneys Read More
Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are …
How to Know if Your Law Firm’s Marketing Campaigns Are Working Read More
Getting someone on the phone these days can be challenging. With communication preferences trending towards text and email, the value of a phone call to a law firm has risen greatly. It is relatively easy to get a prospect to interact with a webchat for example but the quality of that conversation is generally low. …
