fbpx

Brooke Mathieu

Brooke Mathieu is the Senior Content Marketing Manager for Cardinal Concepts providing expertise in digital content creation. From design to execution she provides a creative perspective on creating unique and memorable content.

Brooke Mathieu
Tips for balancing legal practice management and marketing

6 Tips for Balancing Legal Practice Management and Marketing

Business Development, Consulting, Marketing / By

Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors. […]

6 Tips for Balancing Legal Practice Management and Marketing Read More

Attorneys Lose Six Figures a Year to Free Consultations

Attorneys Lose Six Figures a Year to Free Consultations

Business Development, Consulting, Marketing / By

Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations

Attorneys Lose Six Figures a Year to Free Consultations Read More

Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Content, Marketing, SEO, Technology, Website / By

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has

Gemini vs. ChatGPT4: Which AI Does it Better? Read More

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Content, Marketing / By

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm Read More

facebook-ads-for-law-firms-targeting-changes-you-need-to-know-about

2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Content, Facebook, Marketing, Social Media / By

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced

2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About Read More

4-law-firm-growth-trends

4 Law Firm Growth Trends to Focus on in 2024

Business Development, Content, Facebook, Google, Marketing, SEO, Social Media, Website / By

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2024, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth

4 Law Firm Growth Trends to Focus on in 2024 Read More

7-Reasons-Your-Law-Firms-Content-Sucks

7 Reasons Your Law Firm’s Content Sucks

Content, Facebook, Marketing, SEO, Website / By

Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said

7 Reasons Your Law Firm’s Content Sucks Read More