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Check out the latest news and insights from Cardinal Concepts.

2023 SEO Trends for Law Firms
GoogleSEO

2023 SEO Trends for Law Firms & Attorneys

SEO for law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, …

2023 Top Google Paid Search Trends for Attorneys
GooglePPC

2023’s Top 5 Google Paid Search Trends for Attorneys

In a world that is always evolving due to technology and Google itself, these are 2023’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily …

The Day My Law Firm Imploded An Attorneys Worst Nightmare
Business Development

The Day My Law Firm Imploded: An Attorney’s Worst Nightmare

It was the summer of 2018, I had just returned to Albuquerque after attending my daughter’s graduation at NYU. I was on a high of being an extremely proud dad and successful law firm owner. New Mexico Legal Group had grown to be the largest divorce practice in the state, …

How to Create a Killer Law Firm Website That Will Attract New Clients
MarketingWebsite

How to Create a Killer Law Firm Website That Will Attract New Clients

If you are a law firm that is looking to attract new clients, you need to have a website that looks professional and will make a great first impression. Too many law firms have websites that are outdated or poorly designed, which can turn potential clients off. Recently, one of …