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Check out the latest news and insights from Cardinal Concepts.
Law Firm SEO: Where to Start
March 25, 2024
Law Firm SEO, also known as Search Engine Optimization for legal professionals, is not just a buzzword but a foundational strategy to increase law firm visibility, attract potential clients, and establish authority in your field. But where do you start? First, you need to understand what SEO is, how it ...
Mastering Law Firm Reviews: What to Do, What to Avoid, and Creating Social Proof Through Compelling Social Content
March 20, 2024
Law firms have to constantly seek innovative ways to stand out and attract new clients. One powerful tool in this quest is leveraging your client’s law firm reviews. Client testimonials are not just feedback; they’re a testament to your firm’s expertise, trustworthiness, and the quality of service you provide. When ...
2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About
February 12, 2024
Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include ...
YouTube SEO: Strategies for Family & Divorce Lawyers
February 2, 2024
What is YouTube SEO? How does it work? And what does it take to rank videos for search on YouTube? We’ll drill down what it takes for attorneys to rank on YouTube. Even though we’ll be speaking as to how this applies to law firms, the answer is yes – ...