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Check out the latest news and insights from Cardinal Concepts.

Making the Most Out of Your Law Firm’s Digital Footprint Without Spending a Dime
Marketing

Making the Most Out of Your Law Firm’s Digital Footprint Without Spending a Dime

Having a strong digital presence in 2024 is a must for any business hoping to stand out amongst competitors, including divorce and family law practices. Your digital footprint is an excellent way to attract potential clients, build ethos, and remain competitive in saturated markets. As business operating costs, advertising costs, ...
How a One-Star Review Got Us Three New Clients
Business DevelopmentGoogleMarketingReputation ManagementWebsite

How a One-Star Review Got Us Three New Clients

Google reviews can either be a delightful dopamine hit of professional praise or, unfortunately, a massive headache. Many law firm owners have encountered a terrible review left by a client (or a “client,” as can occur when a relative or opposing party decides to mess with you). Sometimes that review ...
Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm
ContentMarketing

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational ...
2024 Marriage and Divorce Trends Changing the Family Law Market for Attorneys
Marketing

2024 Marriage and Divorce Trends Changing the Family Law Market for Attorneys

Starting in the wake of the COVID-19 pandemic beginning in 2020, the landscape of divorce and family law has undergone a seismic transformation, profoundly impacting both divorce attorneys and their clientele. As the world grappled with unprecedented challenges, the intricacies of relationships were brought to light, prompting a reevaluation of ...