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Check out the latest news and insights from US Legal Marketing Group Marketing.
Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers
Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated ...
What’s More Effective for Law Firm Growth: In-House or Outsourced Marketing?
Growing a law firm today means more than delivering great legal services — it means building a brand, generating leads, and staying visible in a competitive market. That’s why marketing isn’t just an option anymore — it’s a necessity. But before you can create campaigns or post to social media, ...
How to Lose a Client in 10 Ways
Your law firm isn’t just selling legal services — you’re selling the client experience through trust, clarity, and the security of being in capable hands. So many firms unintentionally drop the ball when it comes to the client experience. You can have the sharpest legal mind in the courtroom, but ...
8 Social Media Myths Law Firm Owners Still Believe (And How They’re Hurting Your Firm)
Social media isn’t a fad—it’s a critical part of how clients find and evaluate law firms today. But many law firm owners are still clinging to outdated beliefs that keep their social media presence stuck in neutral—or worse, damaging their brand. If you’re not seeing results from your firm’s social ...
Content Decay: Why Your Top-Performing Pages Might Be Losing Traffic
Your law firm’s website may have once had a blog post or service page that brought in a steady stream of leads. But if you’ve noticed traffic has dropped and you’re not sure why. Your law firm’s websitecould be experiencing content decay. Understanding content decay and the reasons for organic ...
Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert
Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. ...