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Check out the latest news and insights from Cardinal Concepts.
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For local SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the …
2023 Digital Marketing Trends That Are Likely to Stay Trending in 2024
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. In 2023, we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to …
Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation
In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders …
5 Strategies For Law Firms To Engage Clients Through Content Marketing
In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information …
The One Change That Doubled Our Clients from Social Media
Social media has transformed from mere communication platforms into powerful business tools. One of the most impactful strategies within the legal marketing landscape has become social media advertising. With billions of active users, social media provides an unparalleled reach for many businesses and can lead to revenue generation when done …
4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO
MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The …