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Check out the latest news and insights from Cardinal Concepts.
Attorneys Lose Six Figures a Year to Free Consultations
Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the ...
Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing
When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals ...
Local Services Ads Introduced to Google Maps for Attorneys
Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of ...
Gemini vs. ChatGPT4: Which AI Does it Better?
Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of ...
The Data on Why Law Firms Need To Share Video Content in 2024
Did you know that by 2025, video content is projected to make up 82% of all consumer internet traffic? We’ve experienced an increase of video content across all digital platforms, with a 232.6% increase in data volume of global internet video from 2016 to 2021. While these statistics are across ...
MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys
It has been a crazy 10 months since the last MozCon happened in 2023. On top of all of the volatility that has happened in SEO and further use of AI, one of my favorite quotable moments from MozCon 2024 was from Garrett Sussman of iPullRank, “Google Leaks was not ...