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Check out the latest news and insights from Cardinal Concepts.

Generating Leads Through Content Marketing
ContentMarketing

Generating Leads Through Content Marketing

Lawyers today face a unique challenge when it comes to marketing their services. With so much information available on the internet, potential clients can be inundated with choices and may not even know where to start looking for a divorce attorney. That’s where content marketing comes in. By creating captivating …

Why Attorney Reviews Matter and How to Get More of Them
MarketingReputation Management

Why Attorney Reviews Matter and How to Get More of Them

Attorney reviews can make or break your law firm. They are one of the most important factors that potential clients look at when researching a lawyer. We will cover why attorney reviews matter and how your firm can get more of them. As well as give some insight as to …

Divorce Marketing Campaign Strategy
Marketing

Divorce Marketing Campaign Strategy

When auditing divorce and family law firms’ marketing campaigns, we regularly return with questions of why. Why are you targeting certain individuals while not excluding others? Why aren’t you presenting an offer or value proposition in your ad copy? Why are you advertising on a specific platform?  We don’t ask …

SEO for Lawyers Legal SEO Explained
MarketingSEO

SEO for Lawyers: Legal SEO Explained

When it comes to legal SEO, most law firms are in the dark. They know they should be doing something to improve their website’s search engine visibility, but they’re not sure what that something is. Your website is one of your most important assets. Not only does it represent your …

Cadinal Concepts Awarded Best Legal Marketing Companies in Denver by Expertise
Marketing

Best Legal Marketing Company in Denver

Cardinal Concepts was proud to be selected as a top legal marketing company in Denver by Expertise.com for 2022. Expertise.com is an online directory that helps people find the best-qualified professional for their needs across 200+ industries in America, based on thorough research and analysis of more than 60k businesses …

Cutting Costs
Business DevelopmentMarketing

Cutting Costs in Advertising: When to Restrategize and Cut Back

Law firms are feeling the pressure of the current economy. Many are looking for ways to cut costs, and advertising is often one of the first areas to be targeted. However, cutting back on advertising can be a mistake — it can allow your competitors to overtake you and it …