Blog
Check out the latest news and insights from Cardinal Concepts.
6 Tips for Balancing Legal Practice Management and Marketing
Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success ...
Steps I Took to Turn Around My Worst Performing Office
I believe there are real risks to law firms that aren’t in a constant growth mindset. One of my preferred growth strategies is expanding to new markets in states I already operate in to leverage existing business, marketing, and operational infrastructure. In May of 2023 I opened a new office ...
Resonating with Your Audience: Balancing Emotions, Logic, and Ethics in Your Marketing Strategy
When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that ...
4 Reasons Your Law Firm Isn’t Converting Leads
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale ...
The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms
In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg ...
Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale
I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the ...