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Check out the latest news and insights from Cardinal Concepts.

Transitioning Into Google Analytics 4 for Law Firms
Google

Transitioning Into Google Analytics 4 for Law Firms

In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer …

Is Martindale Nolo Pay Per Lead Program Worth It
Marketing

Is Martindale-Nolo Pay-Per-Lead Program Worth It?

If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot …