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Business Development

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4 Law Firm Growth Trends to Focus on in 2024

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2024, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth […]

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5 Google Tools Every Law Firm Should Embrace for Success

Google offers an array of digital marketing tools to businesses that can significantly contribute to the success of their online presence and digital marketing efforts. Here are five Google tools that every law firm should consider embracing for success, if you haven’t already: 1. Google Ads Google Ads can be one of the most powerful

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3 Facebook Scams Law Firms Should Beware Of

In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like

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How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For local SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence, it’s crucial

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4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO

MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference.  The AI Revolution Last year we

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