In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer process data come July 1st, …
Transitioning Into Google Analytics 4 for Law Firms Read More
In a world that is always evolving due to technology and Google itself, these are 2023’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience. …
2023’s Top 5 Google Paid Search Trends for Attorneys Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want …
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
