Launch and Earn™ PPC Advertising for Attorneys

Pay-per-click (PPC) advertising will make or break your law firm. Luckily, we’ve already cracked the code and have campaigns tested and optimized from our own law firms which can acquire client’s day one creating a positive marketing ROI for you and your firm.

Divorce and family law firm marketing

Pay-Per-Click Google Ads for Divorce and Family Law Firms

Skip the trial and error of keyword structure, targeting, and budgeting with our Launch and Earn™ Google Ads search campaigns built specifically for the clients you want and leaving the costly, unqualified clicks for the competition.

Turn Your Services Into Engaging Conversion Opportunities With PPC Campaigns Built for Clients

Where You Can Target Clients

Targeted pay-per-click advertising allows attorneys to reach prospective clients when they’re actively and passively evaluating law firms.

Family Law Firm PPC FAQs

PPC (Pay-Per-Click) marketing is a targeted online advertising channel where firms pay for each click on their ads. For Divorce & Family Law Firms, PPC is crucial as it provides immediate visibility in searches related to family law matters, allows precise audience targeting, and offers measurable return on investment, ensuring a competitive edge in the digital landscape. This adaptability and quick visibility make PPC Advertising an essential tool for attracting potential clients during time-sensitive and emotionally charged legal situations.

The cost of Google Ads for divorce attorneys can vary widely based on factors such as location, competition, and the chosen keywords. On average, divorce and child custody related keywords can range from a few dollars to over $30 per click on average. It’s essential for family law attorneys to have the right budget to properly allow this channel to perform. 

Deploying Google Ads for your family law firm offers immediate visibility to users actively searching for family law services. It is a powerful tool for efficiently reaching and engaging your target audience in the competitive legal landscape. Google Ads also complements SEO efforts, as the data and insights gained from PPC campaigns can inform and enhance your long-term search engine optimization strategy over time.

To increase lead generation for your law firm through Google advertising, start by creating targeted Google Ads campaigns that focus on relevant keywords related to your legal services. Optimize your ad copy to clearly communicate your firm’s unique selling points and encourage clicks. Set up conversion tracking to ensure form submissions and phone calls are being tracking properly to see if the campaigns are sourcing leads at a reasonable rate and cost.

To appear at the top of Google’s search engine result page (SERP), attorneys must use their Local Services Ads. A benefit of these ads are that you only pay when a prospect calls you and you have the ability to dispute unqualified calls for a refund. The targeting compared to Google’s search ads is much more limited though so we recommends attorneys allocate a smaller portion of their advertising budget to LSAs.

We Work With Only One Firm Per City

If we’re helping a firm acquire clients, how could we help one of their own competitors? Simple, we don’t. With no overlap in markets, the sooner your firm signs with Cardinal Concepts, the sooner you guarantee your competition can’t.

PPC for Divorce and Family Law

Impressions and clicks not cutting it? Generate leads that convert to clients with our Launch and Earn campaigns or enhancements to your existing PPC efforts.

We will partner with you to leverage what we’ve done for our own law firms combined with a customized plan to put your firm in the position to beat out the competition.

Free Competitive Analysis