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Meet Our Team of Legal Marketing Experts

Committed to Grow Your Law Firm Like We've Grown Our Law Firms

The Cardinal Concepts team is hand-selected from their past experiences, subject matter expertise, and commitment to excellence. Every client is personally treated like our own law firms.

Chief Executive Officer David Crum
David Crum, Esq.
CEO & Co-Founder
David brings 28 years of experience owning, running, and growing his own law firms.
Chief Marketing Officer Brent Harkins
Brent Harkins
CMO & Co-Founder
Brent brings 15 years of high-performance digital marketing & technology integration.
Senior SEM Manager David Davis
David Davis
Senior SEM Manager
David brings a decade of paid search, agency, and legal marketing experience.
Senior Content Marketing Manager Brooke Mathieu
Brooke Mathieu
Senior Content Marketing Manager
Brooke leads our content team overseeing all written, video, and visual assets.
SEM Specialist Kirsten Hall
Kirsten Hall
SEM Specialist
Kirsten is our SEO expert who has a deep technical, on-site, and off-site knowledge base.
CRM and Email Marketing Specialist Lauren Sattler
Lauren Sattler
CRM & Email Marketing Specialist
Lauren creates & automates engagement campaigns improving conversion rate optimization.
Content Marketing Coordinator Emma Christensen
Emma Christensen
Content Marketing Coordinator
Emma creates and manages content for law firms' websites, social media, and other channels.
Content Marketing Coordinator Hannah Dreier
Hannah Dreier
Content Marketing Coordinator
Hannah creates and manages content for law firms' websites, social media, and other channels.

Your Tried-and-True Growth Partners

There’s an overwhelming number of things to master in a successful law firm and that’s ok with us! We do the hard work so you don’t have to.

We will partner with you to create a customized growth plan addressing your individual needs leveraging our existing campaigns and best practices that can be rolled out in days, not weeks.

How Can We Help?