Divorce & Family Law Firm SEO

Outrank your competition in organic and local search results in the most highly competitive keywords using proven strategies that have our own law firms ranking #1 in their markets.

What Should Attorneys Know About Search Engine Optimization?

While we can nerd out on SEO for days, it’s important for attorneys to have an understanding of the work that goes into generating first-page organic search results.


Heard of World-Wide-Web? Well search engines are the spiders that crawl the web. In order for your site to be crawled and indexed, factors like speed, structure, and mobile experience matter.


Content is king making you the ruler of your website’s on-site messaging and experience. Optimized content for search terms, credibility, meta titles and tags bring it all together.


Building your site’s Domain Authority is the ultimate goal and the arguably fastest way to do so is through link building with other reputable sites, local search, and social media.

Cardinal Concepts attorney SEO marketing meeting

Why SEO Is One of The Best Investments Your Law Firm Can Make

Consistent attention and effort to SEO will create a reliable source of leads for your law firm at a cost-effective ROI. While search engines like Google are constantly monetizing placements, organic search remains the most trusted search result by consumers.

How Our Mistakes & Experience Will Lead to Your Success

Years ago, before launching Cardinal Concepts we paid an agency partner thousands of dollars a month for SEO services for our own law firms only to discover they weren’t doing ANYTHING upon audit. Cardinal Concept’s consistent effort will result in quick wins coupled with long-term search strength. Contact us and we’ll be happy to share how our bad experience can save you from the same.

Legal SEO FAQs

The cost of SEO for law firms usually starts at $2,000 per month but can exceed $8,000 depending on customized needs. What’s important is considering what they offer; 
  • How many service pages, articles or FAQs will you get per month?
  • Is Technical SEO included?
  • Are backlinks included?
  • Will you get transparent monthly reporting?
  • What kinds of results do you want and how quickly
At Cardinal Concepts, we provide 25+ years experience in family law & divorce business growth alongside a combined 20+ years in marketing experience. The best part? Our SEO is a flat-rate fee. Schedule a consultation to receive a direct quote and learn how you can become the leading divorce & family law firm in your local community.
It often takes between 6-12 months to rank well on Google. Your ability to rank on Google depends on a variety of factors, the most important being Locality to your target audience, age of your domain and the E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) representation of your content. At Cardinal Concepts, we focus on what will drive your business results with an unmatched data-driven approach.

By optimizing your service pages to target conversion-level keywords, and by creating content consistently month over month, you will begin to increase your rankings on Google. As your rankings increase, your web pages will receive more clicks. Clicks are directly related to website traffic increase, which often improves lead generation and clients coming through your doors. This is mostly due to getting more phone calls, or form submissions with the client data. This allows you to send them automated email drip campaigns, in case they don’t convert immediately.

Need a custom legal marketing approach?

All of your index-worthy content should be SEO-friendly so you can be found quickly. The more we cater to common search queries the more website traffic you will gain. SEO is about accuracy, creativity and consistency of content curated for your target audience. SEO is like a ball rolling downhill; if it’s uninterrupted, it perpetually works in your favor, faster. We offer a flat-rate fee for our SEO services, and we strive to provide excellence to your family law & divorce practice.

All social media platforms (Facebook, Instagram, TikTok, etc) have been ramping up their SEO factors for finding content. In fact, Gen Z and younger Millennials are actively using TikTok as a means to gather and find information more than any other generation. Check out our social media toolkit to learn how to be relevant on social platforms.

We Work With Only One Firm Per City

If we’re helping a firm rank, how could we help one of their competitors? Simple, we don’t. With no overlap in markets, the sooner your firm signs with Cardinal Concepts, the sooner you guarantee your competition can’t.

SEO for Divorce and Family Law

Tired of your SEO efforts getting nowhere or don’t know where to start?

We will partner with you to leverage what we’ve done for our own law firms combined with a customized plan to put your firm in the position to rank above the rest.

Free Competitive Analysis