Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances […]
Local Services Ads Introduced to Google Maps for Attorneys Read More
Did you know that by 2025, video content is projected to make up 82% of all consumer internet traffic? We’ve experienced an increase of video content across all digital platforms, with a 232.6% increase in data volume of global internet video from 2016 to 2021. While these statistics are across a variety of industries, we
The Data on Why Law Firms Need To Share Video Content in 2024 Read More
Having a strong digital presence in 2024 is a must for any business hoping to stand out amongst competitors, including divorce and family law practices. Your digital footprint is an excellent way to attract potential clients, build ethos, and remain competitive in saturated markets. As business operating costs, advertising costs, and the general cost of
Making the Most Out of Your Law Firm’s Digital Footprint Without Spending a Dime Read More
Starting in the wake of the COVID-19 pandemic beginning in 2020, the landscape of divorce and family law has undergone a seismic transformation, profoundly impacting both divorce attorneys and their clientele. As the world grappled with unprecedented challenges, the intricacies of relationships were brought to light, prompting a reevaluation of marriage dynamics and family structures.Â
2024 Marriage and Divorce Trends Changing the Family Law Market for Attorneys Read More
Law firms have to constantly seek innovative ways to stand out and attract new clients. One powerful tool in this quest is leveraging your client’s law firm reviews. Client testimonials are not just feedback; they’re a testament to your firm’s expertise, trustworthiness, and the quality of service you provide. When utilized effectively on social media,
https://youtu.be/HL0h-l6FriU The significance of video content in the realm of divorce and family law firm marketing is unmatched. We’ll explore engagement statistics that underscore its effectiveness, discuss how video content contributes to improved on-page SEO, and uncover Google’s evolving use of videos in search results. Moreover, we’ll provide practical tips for creating compelling video content,
The Power of Video Content in Divorce and Family Law Firm Marketing Read More
Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
In the ever-evolving landscape of digital marketing, attorneys are increasingly leveraging social media platforms to connect with their audience and demystify the legal world. Among these platforms, TikTok has emerged as an unexpected but incredibly effective platform for legal professionals to share their knowledge, engage with viewers, and dispense valuable legal insights in bite-sized videos.
6 of Our Favorite Attorneys on TikTok Read More
