If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot has changed since 1865 and …
To determine your law firm’s advertising budget, research and careful planning are required. In the case of Cardinal Concepts Co-Founder and CEO of US Legal Groups, David Crum Esq., that’s especially true when for the first time in his 27-year legal career, his firms are forecasted to spend over one million dollars on advertising alone. …
$1,000,000 Divorce and Family Law Firm Advertising Budget Read More
SEO for law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, we’ve seen numerous law firm …
I was recently asked by Clio to be a guest speaker at their Legal Marketing Masterclass on Leveraging Emails to Engage Existing and New Clients. This was hosted by Michael Chasin who founded Lexicata which was eventually acquired by Clio and turned into Clio Grow. We were joined by Patricia de Fonte, an estate planning …
When auditing divorce and family law firms’ marketing campaigns, we regularly return with questions of why. Why are you targeting certain individuals while not excluding others? Why aren’t you presenting an offer or value proposition in your ad copy? Why are you advertising on a specific platform? We don’t ask these to be intrusive, it …
Cardinal Concepts was proud to be selected as a top legal marketing company in Denver by Expertise.com for 2022. Expertise.com is an online directory that helps people find the best-qualified professional for their needs across 200+ industries in America, based on thorough research and analysis of more than 60k businesses monthly. In order to be …
Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of …
Three Reasons Your Law Firm is Missing Out On Clients Read More
While the announcement came in November 2021 that Google My Business was being retired, it wasn’t the first time such an announcement had occurred. Google Places and Google Local are predecessors of the same platform that had gone through similar rebranding and now Google Business Profile has gone live to users in place of the …
Google My Business Update and What It Means to Law Firms Read More
