fbpx

Brent Harkins

Brent Harkins is the Co-Founder and CMO of Cardinal Concepts providing expertise in full-stack digital marketing for law firms. Part marketing technologist, part content creator, he is passionate about building thoughtful user journeys that bring value to consumers through compelling messaging and experiences.

Cardinal Concepts CMO Co-Founder Brent Harkins
4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not […]

4 Reasons Your Law Firm Isn’t Converting Leads Read More

Local Services Ads Introduced to Google Maps for Attorneys

Local Services Ads Introduced to Google Maps for Attorneys

Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances

Local Services Ads Introduced to Google Maps for Attorneys Read More

4 Ways to Monitor Your Competitor's Legal Marketing

4 Ways to Monitor Your Competitor’s Legal Marketing

Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by

4 Ways to Monitor Your Competitor’s Legal Marketing Read More