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Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies

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2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced

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4 Law Firm Growth Trends to Focus on in 2024

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2024, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth

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