What is Avvo? If you’re an attorney, you’ve probably heard of Avvo, along with SuperLawyers, Nolo, or Justia. All of these companies are attorney directories. Just like you go to Yelp to make a decision about which restaurant to choose or Google reviews to choose which business to trust with the service you need to […]
Is Avvo a Go or a No? Read More
In today’s competitive legal market, effective marketing for your divorce and family law firm is a necessity to stand out and attract potential clients. Content marketing is one of the most powerful tools a law firm can use to establish ethos, build trust, and increase its online presence. However, it can be challenging to constantly
With over 2.7 billion monthly active users, Facebook is a powerful advertising platform for businesses of all sizes. This can be especially true for attorneys and law firms. Running Facebook ads for attorneys can be quite lucrative, due to a much lower cost per lead than using Google Ads. However, navigating the potential ethical pitfalls
Facebook Ads for Attorneys: The Good, the Bad, and the Fine Print Read More
When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
10 Content Marketing Ideas For Your Law Firm Social media algorithms are always evolving and constantly changing the way they display content to their users. As marketers, we need to keep up with not only the algorithm changes but also the changing functionality of various resources and platforms. While I can not tell you a
10 Content Marketing Ideas For Your Law Firm Read More
In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer process data come July 1st,
Transitioning Into Google Analytics 4 for Law Firms Read More
Social media has become an integral part of our daily lives, and it is no secret that it has a significant impact on the way businesses interact with their clients. This is especially true for law firms, which rely heavily on their reputation and credibility to attract new clients. In 2023 with a wide variety
A Less Time-Consuming Approach to Instagram for Law Firms Read More
The divorce and family law market is a complex and diverse industry, with various niches that require specialized marketing strategies. As a divorce and family law attorney the unique challenges of marketing to high net-worth clients, LGBTQ+ couples, and military couples is something you’ll definitely have to face if you haven’t already. Each of these
