If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot has changed since 1865 and […]
Is Martindale-Nolo Pay-Per-Lead Program Worth It? Read More
Over the years Facebook has become more than just a platform for friends to connect with each other on. Now businesses can connect with clients and customers all over the world. Facebook can certainly be a great place for law firms to interact with current and potential new clients whether it is through organic posts
Why Attorneys Shouldn’t Always Trust Facebook Read More
It can be easy to think if you post the video with the most shares or the picture with the most likes that you are successful in your social media efforts. Sure, this might be a solid KPI approach for a beauty influencer, but is popularity on the internet the only thing your law firm
Multigenerational Marketing for Divorce and Family Law Firms Read More
When you’re running a law firm you want to make the most of your advertising budget by reaching the right audience. With so many options available on Facebook, it can be difficult to decide whether to boost posts or create paid advertisements. Both can be good options, but it’s important to know that neither are
Boosting Posts on Facebook vs. Using Facebook Ads Read More
Video content creation has spiked in popularity over the past several years with all the major platforms adapting to allow it and encouraging their users to share video content over traditional image-based posts. The sensational TikTok platform urged top competitors like Instagram and YouTube to roll out their own versions for sharing short, engaging video
How Using Closed Captioning Can Make a Difference in Your Law Firm’s Content Read More
To some, outsourcing may be thought of as lazy, but what if I told you that when outsourcing is done properly you can see better results, in less time, and all for lower costs than trying to specialize in everything? At Cardinal Concepts, we have a proven growth model that has been effective for divorce
4 Reasons Why Your Law Firm Should Outsource Marketing Read More
To determine your law firm’s advertising budget, research and careful planning are required. In the case of Cardinal Concepts Co-Founder and CEO of US Legal Groups, David Crum Esq., that’s especially true when for the first time in his 27-year legal career, his firms are forecasted to spend over one million dollars on advertising alone.
$1,000,000 Divorce and Family Law Firm Advertising Budget Read More
There is no doubt that social media has had a profound impact on the legal profession. In recent years, we have seen attorneys using Facebook, Twitter, and even LinkedIn to build their brands and connect with potential clients. But what about TikTok? Should attorneys be using this app to market their services? There’s no doubt
Should Attorneys Use TikTok? Read More
