Should Attorneys Use TikTok?

There is no doubt that social media has had a profound impact on the legal profession. In recent years, we have seen attorneys using Facebook, Twitter, and even LinkedIn to build their brands and connect with potential clients. But what about TikTok? Should attorneys be using this app to market their services? There’s no doubt about it – TikTok is a powerful social media platform. With over 1 billion active users, it’s important for attorneys to ask themselves whether or not they should be using the app to not only highlight their legal skillset, but to also engage with potential new clients.

The Benefits of Using TikTok

TikTok is a great platform for attorneys to reach out to potential new clients. With the right content, attorneys can engage with their target audience in new and creative ways. It’s also a great way to showcase their legal expertise. By creating short videos that demonstrate their understanding of the law, they can establish themselves as a knowledgeable and reliable legal professional, all while becoming more relatable to their audience. The more relatable a person is, the more likable they are. As you already know, your credibility and likability is what can turn a potential new client into an actual client. Many professionals whether they are in the legal industry or not have seen great success sharing their professional expertise on TikTok and engaging with their audience by participating in the latest video trends.

This means you don’t have to share purely informational content on TikTok. You can have fun with it too, by participating in popular trends and making them relative to you, your firm, and target audience. You can take a mixed approach or purely stick to just informational content or just trending content. TikTok can also be a great place to share firm highlights and updates, adding another personal touch to your account. There’s no wrong choice and it’s entirely up to you. Additionally, since TikTok has a large user base, attorneys can easily engage with their target audience by consistently creating legal based content. A great example of an attorney that does this exceptionally well, if you haven’t heard of her already is @divorcelawyerdenise. She’s crushing the short form video game on both TikTok and Instagram reels.

Another benefit of using TikTok is the ability to build relationships with potential clients. The app’s features allow users to interact with each other by liking, commenting on, or sharing content. Attorneys can use these features to engage with people in their target market. Through engagement, attorneys can form a relationship with potential clients or someone that might know a potential client, which can lead to referrals or even paid services. 

Concerns With Using TikTok as an Attorney

One potential concern with using TikTok for legal marketing is the app’s reputation for being used primarily by younger users. However, it’s important to note that TikTok’s user base is actually quite diverse, with many older adults using the app as well. This means that attorneys can reach a wide range of potential clients on the platform. Not to mention, it’s reported that the average TikTok user spends about 95 minutes per day on the platform, which is higher than any other social media platform!

Additionally, using TikTok can also help attorneys to stand out from the competition. With so many attorneys using traditional social media platforms like Facebook and Twitter, using TikTok can help attorneys differentiate themselves and grab the attention of potential clients. It can also help attorneys to show their creativity and personality, which can make them more relatable and likable to their audience.

So, Should Attorneys Be on TikTok or Save it for the Influencers?

The short answer is yes. TikTok isn’t just a platform for influencers, it’s a platform to bring people together through video content and there’s an audience for just about everyone and everything, including attorneys and their clients. So, in our opinion, attorneys should definitely consider using TikTok as a tool for marketing and branding their services. With over 1 billion active users, TikTok offers a unique opportunity for attorneys to reach a wide audience and showcase their legal expertise all at the same time. The app’s interactive features also allow attorneys to engage with potential clients and build relationships with them, which can lead to referrals and/or paid services.  By creating engaging content and using the app’s interactive features, attorneys can reach a wide audience, establish their digital presence, build relationships with potential clients, and differentiate themselves from their competitors. Making TikTok a valuable addition to any attorney’s marketing strategy. If you need help with your law firm’s marketing strategy, contact the legal marketing experts at Cardinal Concepts.