10 Content Marketing Ideas For Your Law Firm
10 Content Marketing Ideas For Your Law Firm
Social media algorithms are always evolving and constantly changing the way they display content to their users. As marketers, we need to keep up with not only the algorithm changes but also the changing functionality of various resources and platforms. While I can not tell you a magic number of how many times your specific law firm should share content and where, we can look to industry standards to guide a content strategy until you have enough data to decipher your law firm’s sweet spot.
Deciding how often to post and where is only half the battle. The other half involves deciding what to post, and how to create the desired content. There are many free and paid options to help create content and Canva is a great place to start looking for templates editable for your law firm’s needs. Here are 10 content ideas for your law firm to try.
1. Introduce Your Attorneys
One relatively easy piece of content to create for your law firm is sharing information about your attorney team. You can build ethos for your firm by sharing where they went to law school, what organizations they are in, how they give back to the community, etc. By sharing this content, you also can humanize your attorneys and remind prospective clients about the person they may hire.
2. Highlight Your Support Staff
It takes a village to run a successful law firm, and everyone from receptionists to senior paralegals plays an intricate role in that success. Featuring your law firm’s support staff on your social media accounts can help show them appreciation, and show potential new clients that your firm values and appreciates everyone who plays a part in your operations.
3. Drive Traffic To Your Blog and FAQ Website Content
Social media is an excellent way to promote the resources your law firm publishes on your website. When a new blog is created and published on your website, take it a step further and share it on your social media. Make sure you also provide a convenient way for them to reach the blog or FAQ content your post is about. Since Instagram does not allow for clickable links in the caption, consider adding the website content links to a linktr.ee account and sharing the post to your story with a clickable link button or adding that link to your bio.
4. Share Client Testimonials
Your law firm probably already has reviews on your firm’s Google Business Profile, this is a great source of content. Taking a strong client testimonial and turning it into a social media post can serve as excellent content.
5. Subject Matter Expert Reels, Tik Toks, YouTube Shorts
In 2023, more people are turning to social media platforms not only for entertainment but for information. Creating video content around your law firm’s expertise can help build credibility, awareness and educate potential new client about the type of case they may be facing. Short form video content can cover a variety of topics. Some ideas you could try are asking and answering frequently asked questions, explaining laws and the legal process in laymans terms, or walking through how your firm specifically handles case evaluations, consulations and the next steps. Consider adding captions to these videos as well to increase watch time, engagement and audience.
6. Share Your Law Firm’s Contact Information
This content is extremely important in your social media marketing because it is how people actually engage with your firm and legal services in real life. Some ideas of what to include in this content are your firm’s physical locations, their addresses and respective phone numbers, and any other contact methods you firm may use such as an email address. Consider pinning this content to the top of your profile for easy access when someone comes across your law firm on social media.
7. Promote Your Other Social Media Accounts
In 2023, your law firm likely exists on multiple social media platforms. If you are only on one platform, it may be time to consider expanding your brand presence to other platforms. Whether you are just creating new social accounts, or have existing accounts on multiple platforms, make sure your audience knows how and where to find you. Create a graphic informing your audience of where else they should follow you so you can build your presence on every platform you’re using.
8. Highlight Your Legal Service Offerings
In the legal marketing world, we know that law firms tend to specialize in a specific practice area. However, the general public may not not know the different legal services they may be able to receive with one law firm compared to the other. Make sure you send a strong message about your areas of practice.
9. Educational Materials
It’s unusual to educate yourself on a legal process unless or until it may impact your life. When you’re planning a wedding, hopefully you are not simultaneously planning a divorce and custody battle. No matter how someone comes to need legal services in their life, they likely need some help walking through the process and understanding different aspects of the laws in their state. Create and share helpful information in graphics or with photos regarding the laws and norms for your practice areas. Some ideas include sharing facts and statistics, frequently asked questions, detailed steps about working with your firm, and anything else that may help educate your audience.
10. Team Events and Activities
Sharing organic content around the fun things your law firm does can do wonders for your social media engagement. Happy hours, awards banquets, CLEs, office parties, and any other time your firm is together, can make for great pieces of content. People love people, sharing this type of content helps humanize the indiviuals at your firm and that can be very comforting to potential new clients. This is also a great way to digitally connect with local gems and organizations your firm already interacts with in the real world.
These ten ideas are the tip of the iceberg when it comes to ideas for content to share on your law firm’s social media but they serve as a great starting point while you fine-tune what works best for your law firm’s social media strategy in 2023.
If your divorce and family law firm needs assistance with everything social media related, the team at Cardinal Concepts is ready to take the time and hassle out of planning your social media marketing content. Contact us today!