Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by […]
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
In 2023, every day seems to come with the launch of a new artificial intelligence tool. Harnessing the power of Artificial Intelligence (AI) tools for law firm content creation has become essential- but what AI tools are worth investing in for your firm? As the legal industry continues to evolve, staying ahead of the curve
3 AI Tools For Law Firm Content Creation: A Step-by-Step Guide With Examples Read More
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For local SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence, it’s crucial
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier Read More
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. In 2023, we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to stay ahead of these trends
2023 Digital Marketing Trends That Are Likely to Stay Trending in 2024 Read More
In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders like Neil Patel, Nancy Harhut,
Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation Read More
In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information to their clients, but also
5 Strategies For Law Firms To Engage Clients Through Content Marketing Read More
MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The AI Revolution Last year we
In today’s digital landscape, search engine optimization (SEO) plays an extensive role in enhancing online visibility and driving organic traffic to websites. While numerous SEO strategies and techniques exist, content marketing stands out as a powerful approach to boosting search rankings. By aligning SEO and content marketing efforts, businesses can improve their online presence, attract
5 Effective Ways to Improve Your Law Firm SEO Through Content Marketing Read More
