Marketing Archives - Page 4 of 13

Evergreen Content vs. Timely Content: Striking the Right Balance for Your Law Firm

Capturing the attention of prospective clients for attorneys is not just beneficial—it’s essential. Content marketing serves as a powerful tool in this endeavor, allowing law firms to rise above the noise by offering insights that are not only valuable but also relevant and consistently engaging. At the intersection of informational richness and strategic visibility lies […]

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2024 Marriage and Divorce Trends Changing the Family Law Market for Attorneys

Marketing / By Brent Harkins

Starting in the wake of the COVID-19 pandemic beginning in 2020, the landscape of divorce and family law has undergone a seismic transformation, profoundly impacting both divorce attorneys and their clientele. As the world grappled with unprecedented challenges, the intricacies of relationships were brought to light, prompting a reevaluation of marriage dynamics and family structures.

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Your Law Firm’s Website Needs a Refresh: Signs it’s Time for an Update

SEO, Website / By Hannah Dreier

Maintaining an up-to-date website is at the center of any successful law firm. It is not just a digital business card but a key way to connect with people, share information, and build a strong professional image. A website update for law firms is much more than a facelift; it’s about making sure your firm

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Law Firm SEO: Where to Start

Content, SEO / By Brooke Mathieu

Law Firm SEO, also known as Search Engine Optimization for legal professionals, is not just a buzzword but a foundational strategy to increase law firm visibility, attract potential clients, and establish authority in your field. But where do you start? First, you need to understand what divorce attorney SEO is, how it works, and why

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Mastering Law Firm Reviews: What to Do, What to Avoid, and Creating Social Proof Through Compelling Social Content

Content, Marketing, Reputation Management, Social Media / By Brent Harkins

Law firms have to constantly seek innovative ways to stand out and attract new clients. One powerful tool in this quest is leveraging your client’s law firm reviews. Client testimonials are not just feedback; they’re a testament to your firm’s expertise, trustworthiness, and the quality of service you provide. When utilized effectively on social media,

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Blogs for Law Firms: Creating Engaging Legal Content

Content, Marketing, SEO, Website / By Hannah Dreier

Creating engaging legal content gives you a competitive edge that can turn potential leads into loyal clients.

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Creating A Successful Marketing Funnel for Law Firms

Content, Google, Marketing, Social Media / By Hannah Dreier

The journey from attracting new leads to converting them into clients is a delicate yet important process

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2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Content, Facebook, Marketing, Social Media / By Brooke Mathieu

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced

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