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Marketing

Marketing

A Marketing Rollercoaster: How Google Paid Search Can Take You to the Promised Land or to the Poor House

Watching the Competition Crash and Burn It happened again just last month. Our CMO, Brent Harkins, let me know that the cost of our pay-per-click search campaigns (PPC) with Google had just spiked in a major way in one of our local markets. “What gives?” I asked. “Do Larry and Sergey need a few extra …

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