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Marketing

5-google-tools-that-every-law-firm-should-embrace-for-sucess

5 Google Tools Every Law Firm Should Embrace for Success

Google offers an array of digital marketing tools to businesses that can significantly contribute to the success of their online presence and digital marketing efforts. Here are five Google tools that every law firm should consider embracing for success, if you haven’t already: 1. Google Ads Google Ads can be one of the most powerful

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7-Reasons-Your-Law-Firms-Content-Sucks

7 Reasons Your Law Firm’s Content Sucks

Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said

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4 Ways to Monitor Your Competitor's Legal Marketing

4 Ways to Monitor Your Competitor’s Legal Marketing

Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by

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