Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by […]
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
In the ever-evolving landscape of digital marketing, attorneys are increasingly leveraging social media platforms to connect with their audience and demystify the legal world. Among these platforms, TikTok has emerged as an unexpected but incredibly effective platform for legal professionals to share their knowledge, engage with viewers, and dispense valuable legal insights in bite-sized videos.
6 of Our Favorite Attorneys on TikTok Read More
A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like
3 Facebook Scams Law Firms Should Beware Of Read More
In 2023, every day seems to come with the launch of a new artificial intelligence tool. Harnessing the power of Artificial Intelligence (AI) tools for law firm content creation has become essential- but what AI tools are worth investing in for your firm? As the legal industry continues to evolve, staying ahead of the curve
3 AI Tools For Law Firm Content Creation: A Step-by-Step Guide With Examples Read More
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence,
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier Read More
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. In 2023, we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to stay ahead of these trends
2023 Digital Marketing Trends That Are Likely to Stay Trending in 2024 Read More
In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders like Neil Patel, Nancy Harhut,
Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation Read More
