It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for […]
$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned Read More
If you’re struggling to convert consultations into paying clients, I get it—it’s one of the biggest hurdles attorneys face. But here’s the good news: you can dramatically improve your conversion rate with a few targeted adjustments. I recently shot a training video for my team and clients, and I’m excited to share some of the key takeaways
Boost Your Consultation Close Rate: Insights From My Training Video Read More
With Halloween approaching, I thought it was fitting to share some scary tales from my experiences in law firm ownership—stories that might send a chill down your spine but, hopefully, save you from similar nightmares! Over the years, I’ve seen firsthand how easily things can go awry, and each of these “scary stories” holds lessons
Scary Stories From My Law Firms to Save Yours Read More
Over the past 25+ years of managing teams across Colorado, Nebraska, New Mexico, and now Kansas, I’ve learned that no two people—and no two generations—are alike. Today, it’s common to have four generations working side by side: Baby Boomers, Gen Xers, Millennials, and Gen Zers. It’s a dynamic that can present challenges, but it’s also
My Approach to Leading a Multi-Generational Team in Family Law Read More
How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm Last week I was proud to launch my fourth practice within US Legal Marketing Group, Kansas Legal Group, located outside
How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm Read More
I believe there are real risks to law firms that aren’t in a constant growth mindset. One of my preferred growth strategies is expanding to new markets in states I already operate in to leverage existing business, marketing, and operational infrastructure. In May of 2023 I opened a new office in Colorado Springs, a mere
Steps I Took to Turn Around My Worst Performing Office Read More
I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled
Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale Read More
Google reviews can either be a delightful dopamine hit of professional praise or, unfortunately, a massive headache. Many law firm owners have encountered a terrible review left by a client (or a “client,” as can occur when a relative or opposing party decides to mess with you). Sometimes that review inspires such anger and defensiveness
How a One-Star Review Got Us Three New Clients Read More
