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David Crum, Esq.

Being an attorney and law firm owner for over 25 years, I know first-hand how critical marketing and business operations are which is why I help others learn and grow from my own personal experience.

Attorney David Crum
Why New Year's Resolutions Don't Work for Law Firms and What to Do Instead

Why New Year’s Resolutions Don’t Work for Law Firms and What to Do Instead

New Year’s resolutions. We’ve all made them, but who actually sticks to them? When it comes to running a law firm, the pressure to improve and grow can make the traditional resolution approach feel like a quick fix. But what if there was a better way? This year we’re taking on the role of the antagonist …

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How Attorneys Can Take a 30-Day Vacation | Cardinal Concepts

How to Take a 30-Day Vacation Every Year Without Leaving Your Law Firm in Shambles

I am writing this on a plane with my wife headed to Iceland. From there we will travel to Ireland, then to Spain, Morocco, and Portugal. A month from now, I will be back in my office in Denver and everything will still be running smoothly. I remember trying something like this earlier in my …

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6 Ugly Truths About Growing and Scaling a Law Firm – And How to Overcome Them

6 Ugly Truths About Growing and Scaling a Law Firm – And How to Overcome Them

This might not be the first time you’ve heard me say this, but I’m going to say it again, “law firm growth is 90% mental and 10% mental.” I say this because it’s true. Before you can begin the process of growing and scaling your firm, you need to get into the mindset to do …

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James Marketing podcast webinar with CEO David Crum

How I Built a $12,000,000 Law Firm Group: The Secret Sauce for Marketing a Successful Divorce & Family Law Practice

This month I had the privilege of being a guest on the James Amplifier Practical Marketing Tips for Small Law Firms Podcast. The host, Kara Prior, is an amazing interviewer and we were really able to have a thorough conversation about practical and effective marketing tips for divorce & family law firms. In our conversation, …

How I Built a $12,000,000 Law Firm Group: The Secret Sauce for Marketing a Successful Divorce & Family Law Practice Read More

Marketing

A Marketing Rollercoaster: How Google Paid Search Can Take You to the Promised Land or to the Poor House

Watching the Competition Crash and Burn It happened again just last month. Our CMO, Brent Harkins, let me know that the cost of our pay-per-click search campaigns (PPC) with Google had just spiked in a major way in one of our local markets. “What gives?” I asked. “Do Larry and Sergey need a few extra …

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