Facebook Archives - Cardinal Concepts

2025 Facebook Ads for Law Firms: Targeting Changes You Need to Know About

Content, Facebook, Marketing, Social Media / By Brooke Mathieu

Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced […]

2025 Facebook Ads for Law Firms: Targeting Changes You Need to Know About Read More

4 Law Firm Growth Trends to Focus on in 2024

Business Development, Content, Facebook, Google, Marketing, SEO, Social Media, Website / By Brooke Mathieu

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2024, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth

4 Law Firm Growth Trends to Focus on in 2024 Read More

7 Reasons Your Law Firm’s Content Sucks

Content, Facebook, Marketing, SEO, Website / By Brooke Mathieu

Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said

7 Reasons Your Law Firm’s Content Sucks Read More

3 Facebook Scams Law Firms Should Beware Of

Facebook, Marketing, Social Media, Technology, Website / By Brooke Mathieu

In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like

3 Facebook Scams Law Firms Should Beware Of Read More

The One Change That Doubled Our Clients from Social Media

Facebook, Marketing, Social Media / By Brooke Mathieu

Social media has transformed from mere communication platforms into powerful business tools. One of the most impactful strategies within the legal marketing landscape has become social media advertising. With billions of active users, social media provides an unparalleled reach for many businesses and can lead to revenue generation when done right. We are always staying

The One Change That Doubled Our Clients from Social Media Read More

4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO

Business Development, Content, Facebook, Google, SEO, Social Media / By David Davis

MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The AI Revolution Last year we

4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO Read More

Everything You Should Know About Threads for Law Firms and Meta’s Latest Platform Updates

Facebook, Marketing, Social Media / By Brooke Mathieu

It is no secret that the digital world is continuing to evolve faster each day. Staying informed about the latest advancements is crucial for law firms aiming to maintain a competitive edge. There has been a lot going on at Meta, including the launch of their latest platform, Threads, as well as ongoing updates to

Everything You Should Know About Threads for Law Firms and Meta’s Latest Platform Updates Read More

Facebook Ads for Attorneys: The Good, the Bad, and the Fine Print

Facebook, Marketing, Social Media / By Brooke Mathieu

With over 2.7 billion monthly active users, Facebook is a powerful advertising platform for businesses of all sizes. This can be especially true for attorneys and law firms. Running Facebook ads for attorneys can be quite lucrative, due to a much lower cost per lead than using Google Ads. However, navigating the potential ethical pitfalls

Facebook Ads for Attorneys: The Good, the Bad, and the Fine Print Read More