Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said […]
7 Reasons Your Law Firm’s Content Sucks Read More
Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like
3 Facebook Scams Law Firms Should Beware Of Read More
In 2023, every day seems to come with the launch of a new artificial intelligence tool. Harnessing the power of Artificial Intelligence (AI) tools for law firm content creation has become essential- but what AI tools are worth investing in for your firm? As the legal industry continues to evolve, staying ahead of the curve
3 AI Tools For Law Firm Content Creation: A Step-by-Step Guide With Examples Read More
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. In 2023, we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to stay ahead of these trends
2023 Digital Marketing Trends That Are Likely to Stay Trending in 2024 Read More
In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders like Neil Patel, Nancy Harhut,
Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation Read More
In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information to their clients, but also
5 Strategies For Law Firms To Engage Clients Through Content Marketing Read More
Search engine optimization (SEO) plays an extensive role in enhancing online visibility and driving organic traffic to websites. While numerous divorce attorney SEO strategies and techniques exist, content marketing stands out as a powerful approach to boosting search rankings. By aligning SEO and content marketing efforts, businesses can improve their online presence, attract more visitors,
5 Effective Ways to Improve Your Law Firm SEO Through Content Marketing Read More
