Blogging is one of the most effective ways for lawyers to reach their ideal clients, showcase expertise, and establish authority within their practice areas. While consistently coming up with relevant, engaging lawyer blog topics can be a challenge the divorce attorney SEO benefits are well worth it. To help you get started, here are 12 […]
12 Lawyer Blog Topic Ideas to Reach Your Ideal Clients Read More
In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant
Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy? Read More
Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors.
6 Tips for Balancing Legal Practice Management and Marketing Read More
I believe there are real risks to law firms that aren’t in a constant growth mindset. One of my preferred growth strategies is expanding to new markets in states I already operate in to leverage existing business, marketing, and operational infrastructure. In May of 2023 I opened a new office in Colorado Springs, a mere
Steps I Took to Turn Around My Worst Performing Office Read More
When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing
The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms Read More
I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled
Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale Read More
