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Marketing

Influencer marketing for law firms

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms

Business Development, Consulting, Marketing / By

In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing […]

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2024 ClioCon Ready Set Scale by David Crum

Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale

Business Development, Marketing / By

I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled

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Attorneys Lose Six Figures a Year to Free Consultations

Attorneys Lose Six Figures a Year to Free Consultations

Business Development, Consulting, Marketing / By

Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations

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Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing

Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing

Email, Marketing / By

When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and

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Local Services Ads Introduced to Google Maps for Attorneys

Local Services Ads Introduced to Google Maps for Attorneys

Google, PPC / By

Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances

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Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Content, Marketing, SEO, Technology, Website / By

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has

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MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

Marketing, SEO / By

It has been a crazy 10 months since the last MozCon happened in 2023. On top of all of the volatility that has happened in SEO and further use of AI, one of my favorite quotable moments from MozCon 2024 was from Garrett Sussman of iPullRank, “Google Leaks was not on my SEO bingo card,”

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