When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success […]
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing
The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms Read More
I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled
Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale Read More
Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations
Attorneys Lose Six Figures a Year to Free Consultations Read More
When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and
Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing Read More
Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances
Local Services Ads Introduced to Google Maps for Attorneys Read More
Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has
Gemini vs. ChatGPT4: Which AI Does it Better? Read More
