When auditing divorce and family law firms’ marketing campaigns, we regularly return with questions of why. Why are you targeting certain individuals while not excluding others? Why aren’t you presenting an offer or value proposition in your ad copy? Why are you advertising on a specific platform? We don’t ask these to be intrusive, it […]
Divorce Marketing Campaign Strategy Read More
When it comes to legal SEO, most law firms are in the dark. They know they should be doing something to improve their website’s search engine visibility, but they’re not sure what that something is. Your website is one of your most important assets. Not only does it represent your firm online, but it’s also
SEO for Lawyers: Legal SEO Explained Read More
Cardinal Concepts was proud to be selected as a top legal marketing company in Denver by Expertise.com for 2022. Expertise.com is an online directory that helps people find the best-qualified professional for their needs across 200+ industries in America, based on thorough research and analysis of more than 60k businesses monthly. In order to be
Best Legal Marketing Company in Denver Read More
Law firms are feeling the pressure of the current economy. Many are looking for ways to cut costs, and advertising is often one of the first areas to be targeted. However, cutting back on advertising can be a mistake — it can allow your competitors to overtake you and it can be difficult to make
Cutting Costs in Advertising: When to Restrategize and Cut Back Read More
Facebook ads for lawyers can be extremely effective in acquiring new clients. But, it can be tricky to know where to start and what you need to do to create successful campaigns. In this article, we will walk you through everything you need to know about Facebook Ads for lawyers. We’ll start with the basics
The Easy Guide to Facebook Ads for Lawyers: Everything You Need to Know Read More
Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of
Three Reasons Your Law Firm is Missing Out On Clients Read More
With Google making 500-600 updates to its algorithm every year, it is no surprise that search engine optimization (SEO) is constantly changing. Toss in a little bit of A.I. action that started happening in December 2022 and you’re surely in for a whirlwind of issues. You have competitors utilizing all these new tools and stealing
Is SEO Dead?: Search Engine Optimization for Family Law Attorneys Read More
When potential clients are searching for a lawyer, they often begin their search through a search engine which is why it is so important for you to have a high Google map pack ranking. If your law firm is not appearing in the Google map pack, you are missing out on a lot of potential
5 Tips to Improve Your Law Firm’s Google Map Pack Ranking Read More
