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Morgan Szarka

Morgan Szarka is our Content Marketing Specialist. With a passion for the legal industry, Morgan is able to create meaningful content to help law firms elevate their digital presence.

Morgan Szarka
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point […]

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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Content That Connects: Why Relatability is Key in Business Marketing

Content That Connects: Why Relatability is Key in Business Marketing

Content, Marketing, Social Media / By

AI has completely changed digital content creation, increasing both the volume of information produced and the efficiency at which it’s created. However, this surge of content has also led to information overload, making it harder for brands to stand out. In business marketing, there has always been a need to find a balance between crafting

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Short-Form vs. Long-Form Video Content: Which Is Right for Your Brand Strategy?

Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy?

Content, Marketing, SEO, Social Media / By

In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant

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Influencer marketing for law firms

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms

Business Development, Consulting, Marketing / By

In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing

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