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Tackling Tough Topics: How to Write About Sensitive Legal Issues for Attorneys

In the legal industry, writing about sensitive legal issues is often unavoidable. Whether you’re addressing what the Bible says about divorce, how a political administration has influenced family law, or hot-button social issues like gender and parental rights, you need to approach these topics strategically.

Why You Should Write About Sensitive Legal Issues

Writing about sensitive legal issues is not about taking sides—it’s about educating, informing, and demonstrating legal authority while remaining neutral and professional. Your audience includes potential clients, judges, and opposing counsel, and everything you publish represents your firm’s credibility.

We’ve addressed sensitive topics for both our own firms and for clients and have seen direct improvements in SEO performance. Addressing relevant issues your audience may be facing in a neutral demeanor not only helps create trust, but it helps drive more traffic to your website by creating content around highly searched topics. For example, we have a client that practices in immigration in Texas, with the impending 2024 election coming up we knew there could be the opportunity to address concerns their clients were having around DACA. We decided to seize the opportunity and write, “How Will DACA Change Now That Donald Trump Has Been Elected?resulting in over over 68,000 website visitors in three months.

1. Prioritize Facts Over Opinions

In the legal field, facts are everything—and that’s exactly how you need to approach writing about sensitive legal issues. Readers don’t come to your site for opinions; they come for clarity, legal insight, and practical guidance. If your blog reads like an opinion piece instead of a legal analysis, you risk losing credibility with your clients and potential clients.

How to Build Trust Through Facts:

  • Lead with the Law, Not Personal Beliefs: When discussing religious divorce, cite state laws, case precedents, or legal doctrines rather than interpreting religious texts or offering personal opinions.
  • Provide Historical and Legal Context: When explaining politically influenced policy changes, outline how similar shifts have occurred in the past and their impact on case law and legal precedent.
  • Use Legal Analysis, Not Speculation: Instead of predicting how a Supreme Court ruling might influence future cases, focus on what the ruling actually states and the key takeaways attorneys should consider.

Example: Religion and Divorce Law

Instead of writing:
“The Bible discourages divorce, which is why some religious couples struggle to separate.”

Consider this instead:
“The Bible does talk about divorce, but there is some hesitance around it. For instance, in the chapter of Matthew, Jesus talks about separation, stressing that marriage is meant to last, but he also mentions that there are certain acts that make an exception for separation to be a reality, like adultery.”

2. Maintain an Objective Tone Throughout

When writing about sensitive legal issues, your legal blog should feel like an expert resource, not a political debate. Objectivity is key when covering hot-button issues because a blog that leans too far in one direction can alienate potential clients or spark unnecessary controversy.

How to Keep It Neutral and Professional:

  • Eliminate Emotionally Charged Language: Avoid words like “unfair,” “discriminatory,” or “harmful.” Instead, describe policies and laws factually, allowing readers to draw their own conclusions.
  • Present Multiple Legal Interpretations: Some legal issues, such as faith-based custody disputes or changes in divorce laws, have different perspectives. Acknowledge these variations without taking a side.
  • Stick to Legal Frameworks, Not Opinions: When discussing politically influenced rulings, reference court cases, statutes, and constitutional protections rather than subjective viewpoints.

Example: The Impact of a Political Administration on Family Law

Instead of writing:
“The Trump administration made divorce harder by pushing conservative values.”

Consider this instead:
“During the Trump administration, judicial appointments and legislative priorities influenced rulings on alimony, child custody, and tax policies related to divorce settlements, which could impact the divorce process.”

3. Avoid Letting Your Emotions Write Your Blog

Legal professionals often handle cases that are deeply personal, and it’s natural to feel passionate about certain issues. However, when writing about sensitive legal issues, emotions should never dictate the content. Letting emotion or frustration shape your content can weaken your argument and make your firm seem biased rather than authoritative.

How to Keep Emotion in Check:

  • Take a Step Back: Before writing, assess whether the topic evokes a strong personal reaction and take extra care to maintain neutrality.
  • Write to Educate, Not Advocate: Present legal challenges and solutions, avoiding persuasive language that suggests personal bias.
  • Edit for Objectivity: Before publishing, have someone review your content for any unintended emotional bias that you may have missed. Tools like ChatGPT can also be helpful for analyzing tone and rewording sentences to ensure your blog remains neutral, professional, and client-focused.

Example: Reframing Emotionally Charged Statements

Instead of writing:
“It’s shocking that religious beliefs still influence some divorce laws.”

Consider this instead:
“Religious beliefs can play a role in how individuals approach divorce, but U.S. courts operate under secular laws, ensuring that legal proceedings remain independent of religious doctrine.”

4. Acknowledge Different Viewpoints

Legal issues, especially those touching on religion, politics, and social policies, often have multiple perspectives. A well-crafted blog recognizes these differences without taking a definitive stance. Instead of telling readers what to think when writing about sensitive legal issues, your role is to provide a full legal picture so they can make informed decisions.

How to Address Multiple Perspectives Without Bias:

  • Frame Issues From Different Angles: Highlight how different perspectives influence case outcomes, policy changes, and judicial interpretations.
  • Avoid Generalizations: Not all religious groups, political parties, or client demographics share the same beliefs—your content should reflect this nuance.
  • Clarify How the Law Applies to Everyone: Emphasize that legal rights and options exist for all individuals, regardless of their background or beliefs.

Example: Addressing Political Influence on Divorce Laws

Instead of writing:
“Liberal lawmakers are making it easier for spouses to take advantage of no-fault divorce laws.”

Consider this instead:
“Recent legislative changes have expanded access to no-fault divorce, with supporters arguing it provides a more streamlined process and opponents raising concerns about its impact on long-term marital stability.”

5. Balance Professionalism with Compassion

Writing about sensitive legal issues often involve deeply personal stakes. Whether discussing faith-based divorces, politically influenced custody battles, or gender-related legal disputes, your writing should reflect both legal authority and human empathy. Clients reading your blog are likely dealing with stressful situations, and a well-balanced tone helps establish trust and credibility.

How to Write with Professionalism and Compassion:

  • Use Plain, Accessible Language: Legal jargon can feel impersonal—speak in clear, client-friendly terms while maintaining precision.
  • Acknowledge the Emotional Challenges of Legal Disputes: Recognizing the personal impact of legal battles builds trust and reassures clients.
  • Provide Actionable Next Steps: Clients don’t just want legal theory—they want to know their options and how to move forward.

Example: Writing with Compassion Without Losing Professionalism

Instead of writing:
“Religious divorces are often unfair to women, leaving them financially unstable.”

Consider this instead:
“Some faith-based divorce processes have different financial considerations than civil divorce. Understanding both religious and legal rights can help individuals navigate their options effectively.”

Need Help Crafting Well-Balanced Legal Content?

Writing about sensitive legal issues isn’t easy—but you don’t have to do it alone. At Cardinal Concepts, we specialize in helping law firms craft high-quality, fact-driven, and SEO-optimized blog content that positions them as thought leaders while avoiding controversy. Whether you need help developing a content strategy, refining your blog’s tone, or ensuring your firm’s messaging remains professional and engaging, our team is here to help.

Contact Cardinal Concepts today to elevate your legal blog and start attracting more of the right clients.

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