Meet Our Team of Legal Marketing Experts

Committed to Grow Your Law Firm Like We've Grown Our Law Firms

The Cardinal Concepts team is hand-selected from their past experiences, subject matter expertise, and commitment to excellence. Every client is personally treated like our own law firms.

David Crum, Esq.

CEO & Co-Founder

David brings 28 years of experience owning, running, and growing his own law firms.

Brent Harkins

CMO & Co-Founder

Brent brings 15 years of high-performance digital marketing & technology integration.

David Davis

Senior SEM Manager

David brings a decade of paid search, agency, and legal marketing experience.

Brooke Mathieu

Senior Content Marketing Manager

Brooke leads our content team overseeing all written, video, and visual assets.

Kirsten Hall

SEM Specialist

Kirsten is our SEO expert who has a deep technical, on-site, and off-site knowledge base.

Lauren Sattler

CRM & Email Marketing Specialist

Lauren creates & automates engagement campaigns improving conversion rate optimization.

Morgan Szorka

Content Marketing Specialist

Morgan creates and manages content for law firms' websites, social media, and other channels.

Hannah Dreier

Content Marketing Coordinator

Hannah creates and manages content for law firms' websites, social media, and other channels.

Your Tried-and-True Growth Partners

There’s an overwhelming number of things to master in a successful law firm and that’s ok with us! We do the hard work so you don’t have to.

We will partner with you to create a customized growth plan addressing your individual needs leveraging our existing campaigns and best practices that can be rolled out in days, not weeks.