The Power of a Family Law Marketing Agency Built With the Experience of a $20,000,000 Family Law Firm
Cardinal Concepts is the only marketing company co-founded and operated by divorce lawyers and marketers who remain in charge of their own high level divorce firms.
We Don’t Just Preach, We Also Practice Divorce & Family Law
Every day, Cardinal Concepts CEO David Crum, Esq., along with Co-Founder and CMO Brent Harkins, are hard at work with their teams creating, testing, and implementing cutting-edge marketing for their own law firms dominating national markets.
Cardinal Concepts provides ready to use, tested and proven marketing campaigns that are already being used successfully in other markets. We call it the “Launch and Earn™,” marketing model that has helped grow our own divorce and family law firms by 60% year over year and can help you do the same.
Let Our Law Firms Help Grow Yours
Cardinal Concepts full-funnel marketing strategies will generate highly qualified, cost-effective leads straight to your inbox. Our nurture sequences and sales process help turn those leads to consults, and consults to clients.
The Cardinal Concepts team knows that if your firm suddenly explodes with prospects and clients, you might just need some help managing that as well and we have a solution for that too.
Marketing
Search Engine Optimization that drives quality, organic traffic to your website
Google Ads Pay Per Click (PPC) campaigns that are optimized for maximum ROI and new client leads
Social media marketing that actually works by using highly targeted audiences and engaging content
Content marketing that differentiates you from your competitors and attracts clients
Email follow-up sequences that keep you in front of potential clients and close more business
Reputation management that gets you more 5-star reviews, local search ranking, and clients
Practice Management
An easy-to-use new client sales process to increase your conversion rates and lower your CPA
Technology stacks to automate tasks and make your team more efficient than ever
An executive level reporting system that puts your firm’s performance at your fingertips
A best-in-class budgeting and growth tool, plus a master planning method to jump start your business
A system for performing consistent performance evaluations to keep your team happy and focused
Ongoing coaching and consulting designed around your needs
We Work With Only One Firm Per City
Due to the nature of our content and campaigns, we do not have any overlap in markets. That means the sooner your firm signs with us, the sooner you guarantee your competition can’t use our materials or services.
A Tried-and-True Growth Plan
There’s an overwhelming number of things to master in a successful law firm and that’s ok with us! We do the hard work so you don’t have to.
We will partner with you to create a customized growth plan addressing your individual needs by leveraging our existing campaigns and best practices that can be rolled out in days, not weeks.
Free Competitive Analysis
Reviews
- Jenny O.We have been working with the Cardinal team for about a year and a half now. They are all great people and easy to work with. Willing to go above and beyond to help their clients. We hired them to help with our marketing but they have been able to offer us advice in other areas such as our sales process. We look forward to continuing our partnership with their team. - 2/21/2024read moreread less
- Lauren F.We have been working with Brent and David for 2 years now for our family law firm marketing. Everyone at Cardinal Concepts has been professional, reliable, kind, and effective. They have not only helped us with lead generation, but also with implementing a new CRM and upleveling our intake process. David and Brent have also gone above and beyond in generously providing advice and resources to help us with our business development. I highly recommend Cardinal Concepts. - 11/20/2023read moreread lessNathan H.What a great team to work with! I've had the pleasure of knowing/working with CMO Brent for more than a decade. He has an amazing grasp of the latest marketing concepts and data-driven strategies. He and David know how to grow and scale a law firm because they've done it themselves with their own practices. - 8/17/2023read moreread lessAshley W.Cardinal Concepts was wonderful to work with! They were fast and efficient in redirecting my current website to Colorado Legal Group’s website. I also worked with them on headshots, video content and other photos for the new Grand Junction and Colorado Springs Colorado Law Group websites. All of their team is super professional, friendly and easy to work with. They were very knowledgeable and made this transition easy and stress free. - 4/17/2023read moreread less
- Gretchen S.As the Managing Paralegal for a family law firm and someone overseeing the intake process, I can confidently say that Cardinal Concepts has done a great job at not only generating quality leads, but working with our team to create a process that converts 55% of our consultations to clients. I’d recommend them to any practice that wants to work smarter, not harder! - 7/26/2022read moreread less
- Kelsey B.Cardinal Concepts gave me the full marketing package to attract and acquire clients. They started with a beautiful website that was optimized for search and conversions which paired beautifully with their ongoing SEO and Google Ads campaigns. The ongoing service they provide is second to none and I wouldn’t be where I am without them. - 6/29/2022read moreread lessA O.The team at Cardinal Concepts thinks of it all. Their unique perspective from running and working within law firms helps them understand my needs and work as an attorney as well as my clients. They truly go beyond marketing services and provide top-to-bottom insight and thought leadership for my practice. - 5/24/2022read moreread lessJoseph C.Working with David and Brent has been incredible. Their unique formula of creativity, technical expertise, and operational understanding is like nothing I’ve experienced as an attorney. With Cardinal Concepts, I can count on my client pipeline being filled with qualified prospects. - 3/06/2022read moreread less
- Paige G.Starting a law firm from scratch is scary. When we set out to launch, David and Brent laid out a business and marketing plan, rolled with the punches, and through their persistent pursuit of success lead our divorce and family law firm to exactly where they promised. Their ambitious goals which once seemed out of reach at the time, now seem mundane with their ability to continue to scale and grow the firm. - 7/07/2021read moreread less
- Hannah C.Cardinal Concepts is one of the biggest factors to our law firm's success. Prior to using Cardinal Concepts, we were unable to maximize our online presence and thanks to them that has changed. We are #1 in various google searches and have gained a lot of clients from their social media campaigns. We are beating our competitors left and right. Highly recommend Cardinal Concepts! - 6/09/2021read moreread less