Blog
Check out the latest news and insights from Cardinal Concepts.
Boost Your Consultation Close Rate: Insights From My Training Video
If you’re struggling to convert consultations into paying clients, I get it—it’s one of the biggest hurdles attorneys face. But here’s the good news: you can dramatically improve your conversion rate with a few targeted adjustments. I recently shot a training video for my team and clients, and I’m excited to share ...
Top Email Marketing Campaigns Every Family Law Firm Should Consider
When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content ...
Embracing a New Era of Legal Content Marketing
Content marketing has undergone a dramatic evolution over the past decade impacting any individuals in the digital space. With emerging technology, changes in search algorithms, and the rise of new social platforms, it’s critical for divorce and family law firms to reimagine how they approach content marketing as we move ...
Scary Stories From My Law Firms to Save Yours
With Halloween approaching, I thought it was fitting to share some scary tales from my experiences in law firm ownership—stories that might send a chill down your spine but, hopefully, save you from similar nightmares! Over the years, I’ve seen firsthand how easily things can go awry, and each of ...
Content That Connects: Why Relatability is Key in Business Marketing
AI has completely changed digital content creation, increasing both the volume of information produced and the efficiency at which it’s created. However, this surge of content has also led to information overload, making it harder for brands to stand out. In business marketing, there has always been a need to ...