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Check out the latest news and insights from Cardinal Concepts.
What the Dead Internet Theory Means for Legal Marketing
Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet ...
Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm
When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. ...
Meta Just Changed the Rules… Is Your Law Firm’s Social Media in Trouble?
If your law firm relies on Facebook and Instagram ads for lead generation, brace yourself—Meta has rolled out major changes that could impact your law firm’s marketing strategy. From stricter ad restrictions to the end of third-party fact-checking, these updates may lead to ad rejections, increased compliance hurdles, and even ...
Tackling Tough Topics: How to Write About Sensitive Legal Issues for Attorneys
In the legal industry, writing about sensitive legal issues is often unavoidable. Whether you’re addressing what the Bible says about divorce, how a political administration has influenced family law, or hot-button social issues like gender and parental rights, you need to approach these topics strategically. Why You Should Write About ...
The Impact of a TikTok Ban in the United States: What Happens Next?
Since its conception, TikTok has faced multiple threats of being banned in the United States. These attempts stem from concerns about data privacy and national security, primarily due to the platform’s ties to China. While earlier attempts to ban TikTok were ultimately unsuccessful, the proposed ban set to take effect ...
5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025
The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal ...