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Check out the latest news and insights from US Legal Marketing Group Marketing.
Modern Marketing for the Traditional Lawyer: What to Keep, What to Change
Executive Summary In today’s legal market, relying solely on traditional marketing doesn’t cut it. For divorce and family law firms to stand out and succeed, modern strategies are key. But adapting to the digital age doesn’t mean you have to abandon everything that’s worked before. In this article, we’ll break ...
How Google’s AI Overviews Are Disrupting Law Firm SEO And What to Do About It
Executive Summary Google’s new AI Overviews are starting to reshape how people interact with search results and law firms need to pay attention. These summaries often appear at the very top of the results page, answering queries without requiring users to click through to a website. That means fewer opportunities ...
Law Firm AI BS – The Truth About Artificial Intelligence for Lawyers
Artificial intelligence for lawyers is evolving fast. We now live in a world where you’re scrolling through LinkedIn, wondering whether the person in that video is a real person or an AI-generated avatar. And every week, a new law firm AI tool is marketed to attorneys with bold claims: automated ...
What’s More Effective for Law Firm Growth: In-House or Outsourced Marketing?
Growing a law firm today means more than delivering great legal services — it means building a brand, generating leads, and staying visible in a competitive market. That’s why marketing isn’t just an option anymore — it’s a necessity. But before you can create campaigns or post to social media, ...
How to Lose a Client in 10 Ways
Your law firm isn’t just selling legal services — you’re selling the client experience through trust, clarity, and the security of being in capable hands. So many firms unintentionally drop the ball when it comes to the client experience. You can have the sharpest legal mind in the courtroom, but ...
8 Social Media Myths Law Firm Owners Still Believe (And How They’re Hurting Your Firm)
Social media isn’t a fad—it’s a critical part of how clients find and evaluate law firms today. But many law firm owners are still clinging to outdated beliefs that keep their social media presence stuck in neutral—or worse, damaging their brand. If you’re not seeing results from your firm’s social ...