Launch and Earn™ PPC Advertising for Attorneys

PPC (Pay-Per-Click) marketing is a targeted online advertising channel where firms pay for each click on their ads. For Divorce & Family Law Firms, PPC is crucial as it provides immediate visibility in searches related to family law matters, allows precise audience targeting, and offers measurable return on investment, ensuring a competitive edge in the digital landscape. This adaptability and quick visibility make PPC Advertising an essential tool for attracting potential clients during time-sensitive and emotionally charged legal situations.

The cost of Google Ads for divorce attorneys can vary widely based on factors such as location, competition, and the chosen keywords. On average, divorce and child custody related keywords can range from a few dollars to over $30 per click on average. It’s essential for family law attorneys to have the right budget to properly allow this channel to perform. 

Deploying Google Ads for your family law firm offers immediate visibility to users actively searching for family law services. It is a powerful tool for efficiently reaching and engaging your target audience in the competitive legal landscape. Google Ads also complements SEO efforts, as the data and insights gained from PPC campaigns can inform and enhance your long-term search engine optimization strategy over time.

To increase lead generation for your law firm through Google advertising, start by creating targeted Google Ads campaigns that focus on relevant keywords related to your legal services. Optimize your ad copy to clearly communicate your firm’s unique selling points and encourage clicks. Set up conversion tracking to ensure form submissions and phone calls are being tracking properly to see if the campaigns are sourcing leads at a reasonable rate and cost.

To appear at the top of Google’s search engine result page (SERP), attorneys must use their Local Services Ads. A benefit of these ads are that you only pay when a prospect calls you and you have the ability to dispute unqualified calls for a refund. The targeting compared to Google’s search ads is much more limited though so we recommends attorneys allocate a smaller portion of their advertising budget to LSAs.