It can be easy to think if you post the video with the most shares or the picture with the most likes that you are successful in your social media efforts. Sure, this might be a solid KPI approach for a beauty influencer, but is popularity on the internet the only thing your law firm […]
Multigenerational Marketing for Divorce and Family Law Firms Read More
When you’re running a law firm you want to make the most of your advertising budget by reaching the right audience. With so many options available on Facebook, it can be difficult to decide whether to boost posts or create paid advertisements. Both can be good options, but it’s important to know that neither are
Boosting Posts on Facebook vs. Using Facebook Ads Read More
Video content creation has spiked in popularity over the past several years with all the major platforms adapting to allow it and encouraging their users to share video content over traditional image-based posts. The sensational TikTok platform urged top competitors like Instagram and YouTube to roll out their own versions for sharing short, engaging video
How Using Closed Captioning Can Make a Difference in Your Law Firm’s Content Read More
To some, outsourcing may be thought of as lazy, but what if I told you that when outsourcing is done properly you can see better results, in less time, and all for lower costs than trying to specialize in everything? At Cardinal Concepts, we have a proven growth model that has been effective for divorce
4 Reasons Why Your Law Firm Should Outsource Marketing Read More
There is no doubt that social media has had a profound impact on the legal profession. In recent years, we have seen attorneys using Facebook, Twitter, and even LinkedIn to build their brands and connect with potential clients. But what about TikTok? Should attorneys be using this app to market their services? There’s no doubt
Should Attorneys Use TikTok? Read More
Things are moving faster than ever in the digital world. Social media in 2025 won’t look the way it did in 2024 and it probably won’t look the same at the end of 2025 as it did in the beginning of the year. From algorithm updates, the latest trends, budgeting, to how you can gain
Law Firm Social Media in 2025: What to Know & What to Spend Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
With technology feverishly evolving, not only are we able to communicate with people all over the world, but we are also able to communicate with each other faster than ever before. According to statista.com, 82% of the United States is active on social media and there are 3.78 billion active social media users worldwide (that
Why Social Media Marketing Is Important for Your Law Firm​ Read More
