Content marketing has undergone a dramatic evolution over the past decade impacting any individuals in the digital space. With emerging technology, changes in search algorithms, and the rise of new social platforms, it’s critical for divorce and family law firms to reimagine how they approach content marketing as we move into 2025. To remain competitive […]
Embracing a New Era of Legal Content Marketing Read More
AI has completely changed digital content creation, increasing both the volume of information produced and the efficiency at which it’s created. However, this surge of content has also led to information overload, making it harder for brands to stand out. In business marketing, there has always been a need to find a balance between crafting
Content That Connects: Why Relatability is Key in Business Marketing Read More
In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant
Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy? Read More
When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success
Consistency on social media is key to creating a strong brand and making connections with people who follow you. But, consistency on social media isn’t just about how often you post. It’s also about making sure your posts are high-quality, have a similar style, and really matter to your audience. Finding the right balance can
3 Tips to Stay Consistent on Social Media Read More
Law firms have to constantly seek innovative ways to stand out and attract new clients. One powerful tool in this quest is leveraging your client’s law firm reviews. Client testimonials are not just feedback; they’re a testament to your firm’s expertise, trustworthiness, and the quality of service you provide. When utilized effectively on social media,
The journey from attracting new leads to converting them into clients is a delicate yet important process
Creating A Successful Marketing Funnel for Law Firms Read More
Social media has changed immensely since 1997 when the first social media platform, SixDegrees, launched. It seems like every year there are more and more updates on every digital platform including social channels. Staying abreast of platform updates is crucial for maintaining an effective marketing strategy. Meta platforms which include Facebook and Instagram, have announced
2024 Facebook Ads for Law Firms: Targeting Changes You Need to Know About Read More
