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Embracing a New Era of Legal Content Marketing

Embracing a New Era of Legal Content Marketing

Content marketing has undergone a dramatic evolution over the past decade impacting any individuals in the digital space. With emerging technology, changes in search algorithms, and the rise of new social platforms, it’s critical for divorce and family law firms to reimagine how they approach content marketing as we move into 2025. To remain competitive […]

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Short-Form vs. Long-Form Video Content: Which Is Right for Your Brand Strategy?

Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy?

In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant

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Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has

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MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

MozCon 2024: How New Information Will Shape AI, SEO & Social Strategies for Attorneys

It has been a crazy 10 months since the last MozCon happened in 2023. On top of all of the volatility that has happened in SEO and further use of AI, one of my favorite quotable moments from MozCon 2024 was from Garrett Sussman of iPullRank, “Google Leaks was not on my SEO bingo card,”

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Your Law Firm's Website Needs a Refresh: Signs it's Time for an Update

Your Law Firm’s Website Needs a Refresh: Signs it’s Time for an Update

Maintaining an up-to-date website is at the center of any successful law firm. It is not just a digital business card but a key way to connect with people, share information, and build a strong professional image. A website update for law firms is much more than a facelift; it’s about making sure your firm

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