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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your […]

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Google Ads for Law Firms

$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned

Google, PPC / By

It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for

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how to recover from google core updates

How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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Essential Strategies to Strengthen Your Law Firms Online Presence

10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active

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4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Email, Marketing, PPC, Sales, Technology / By

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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Local Services Ads Introduced to Google Maps for Attorneys

Local Services Ads Introduced to Google Maps for Attorneys

Google, PPC / By

Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances

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5-google-tools-that-every-law-firm-should-embrace-for-sucess

5 Google Tools Every Law Firm Should Embrace for Success

Google, Marketing, PPC, SEO, Technology, Website / By

Google offers an array of digital marketing tools to businesses that can significantly contribute to the success of their online presence and digital marketing efforts. Here are five Google tools that every law firm should consider embracing for success, if you haven’t already: 1. Google Ads Google Ads can be one of the most powerful

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