When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal […]
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
10 Content Marketing Ideas For Your Law Firm Social media algorithms are always evolving and constantly changing the way they display content to their users. As marketers, we need to keep up with not only the algorithm changes but also the changing functionality of various resources and platforms. While I can not tell you a
10 Content Marketing Ideas For Your Law Firm Read More
In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer process data come July 1st,
Transitioning Into Google Analytics 4 for Law Firms Read More
Social media has become an integral part of our daily lives, and it is no secret that it has a significant impact on the way businesses interact with their clients. This is especially true for law firms, which rely heavily on their reputation and credibility to attract new clients. In 2023 with a wide variety
A Less Time-Consuming Approach to Instagram for Law Firms Read More
The divorce and family law market is a complex and diverse industry, with various niches that require specialized marketing strategies. As a divorce and family law attorney the unique challenges of marketing to high net-worth clients, LGBTQ+ couples, and military couples is something you’ll definitely have to face if you haven’t already. Each of these
If you’re an attorney, you’ve likely been contacted by a Martindale representative about one of their many services. In business for 155 years, the parent company of Martindale Hubbell built a strong reputation in the legal industry with their ability to connect lawyers and consumers of legal services. A lot has changed since 1865 and
Is Martindale-Nolo Pay-Per-Lead Program Worth It? Read More
Over the years Facebook has become more than just a platform for friends to connect with each other on. Now businesses can connect with clients and customers all over the world. Facebook can certainly be a great place for law firms to interact with current and potential new clients whether it is through organic posts
Why Attorneys Shouldn’t Always Trust Facebook Read More
It can be easy to think if you post the video with the most shares or the picture with the most likes that you are successful in your social media efforts. Sure, this might be a solid KPI approach for a beauty influencer, but is popularity on the internet the only thing your law firm
Multigenerational Marketing for Divorce and Family Law Firms Read More
