A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before […]
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like
3 Facebook Scams Law Firms Should Beware Of Read More
In 2023, every day seems to come with the launch of a new artificial intelligence tool. Harnessing the power of Artificial Intelligence (AI) tools for law firm content creation has become essential- but what AI tools are worth investing in for your firm? As the legal industry continues to evolve, staying ahead of the curve
3 AI Tools For Law Firm Content Creation: A Step-by-Step Guide With Examples Read More
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence,
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier Read More
Digital marketing is an ever-evolving landscape with the introductions of new platforms, tools strategies, industry sunsets, and trends. Over the years we’ve seen some notable shifts and innovations that have transformed the way law firms and businesses operate online. As a divorce and family law marketing agency, Cardinal Concepts aims to stay ahead of these
2024 Digital Marketing Trends That Are Likely to Stay Trending in 2025 Read More
In the fast-paced world of digital marketing, staying ahead of the curve is not just a choice; it’s a necessity. This year, I had the incredible opportunity to immerse myself in the epicenter of marketing innovation at Inbound 2023, presented by Hubspot. I was able to hear from industry leaders like Neil Patel, Nancy Harhut,
Inbound 2023: Rethinking Marketing Strategies in the Age of AI Generation Read More
In today’s digital age, content marketing has become an essential strategy for every business, including divorce and family law firms. Law firms can effectively engage with their clients and build a strong online presence by leveraging the power of content marketing. This approach not only helps them provide valuable information to their clients, but also
5 Strategies For Law Firms To Engage Clients Through Content Marketing Read More
Social media has transformed from mere communication platforms into powerful business tools. One of the most impactful strategies within the legal marketing landscape has become social media advertising. With billions of active users, social media provides an unparalleled reach for many businesses and can lead to revenue generation when done right. We are always staying
The One Change That Doubled Our Clients from Social Media Read More
