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Marketing

7-Reasons-Your-Law-Firms-Content-Sucks

7 Reasons Your Law Firm’s Content Sucks

Content, Facebook, Marketing, SEO, Website / By

Content is king, not just in the world of legal services, but in the competitive digital marketing world as a whole. For law firms, crafting effective and engaging content is not just a matter of online presence—it’s a strategic necessity to attract and retain clients. However, creating impactful legal service content is often easier said

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4 Ways to Monitor Your Competitor's Legal Marketing

4 Ways to Monitor Your Competitor’s Legal Marketing

Google, Marketing, SEO, Website / By

Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by

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How Much Should Divorce Law Firms Spend on PPC Marketing

How Much Should Divorce Law Firms Spend on PPC Marketing

Google, PPC / By

A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before

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3-facebook-scams-law-firms-should-beware-of

3 Facebook Scams Law Firms Should Beware Of

Facebook, Marketing, Social Media, Technology, Website / By

In today’s digital age, the number of scams permeating the virtual world has seen a worrying surge. While phone scams and email scams are still very much prevalent, social media scams on Meta are becoming more common and more creative. Facebook, which transitioned under Meta’s banner, is rife with scam artists targeting unsuspecting victims. Like

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How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

Google, Reputation Management, SEO, Technology / By

Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence,

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