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Marketing

Tips for balancing legal practice management and marketing

6 Tips for Balancing Legal Practice Management and Marketing

Business Development, Consulting, Marketing / By

Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors. […]

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resonating-with-your-audience-balancing-emotions-logic-and-ethics-in-your-marketing-strategy

Resonating with Your Audience: Balancing Emotions, Logic, and Ethics in Your Marketing Strategy

Content, Marketing, Social Media / By

When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success

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4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Email, Marketing, PPC, Sales, Technology / By

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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Influencer marketing for law firms

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms

Business Development, Consulting, Marketing / By

In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing

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2024 ClioCon Ready Set Scale by David Crum

Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale

Business Development, Marketing / By

I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled

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Attorneys Lose Six Figures a Year to Free Consultations

Attorneys Lose Six Figures a Year to Free Consultations

Business Development, Consulting, Marketing / By

Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations

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Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing

Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing

Email, Marketing / By

When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and

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