AI has completely changed digital content creation, increasing both the volume of information produced and the efficiency at which it’s created. However, this surge of content has also led to information overload, making it harder for brands to stand out. In business marketing, there has always been a need to find a balance between crafting […]
Content That Connects: Why Relatability is Key in Business Marketing Read More
How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm Last week I was proud to launch my fourth practice within US Legal Groups, Kansas Legal Group, located outside of
How I Bootstrapped & Launched My Fourth Divorce & Family Law Firm Read More
Blogging is one of the most effective ways for lawyers to reach their ideal clients, showcase expertise, and establish authority within their practice areas. While consistently coming up with relevant, engaging lawyer blog topics can be a challenge the divorce attorney SEO benefits are well worth it. To help you get started, here are 12
12 Lawyer Blog Topic Ideas to Reach Your Ideal Clients Read More
In today’s fast-paced digital landscape, video content is an effective tool for law firms looking to enhance their brand strategy and connect with potential clients. Whether you are focusing on short-form videos for quick engagement or long-form content to build credibility, understanding which approach works best for your law firm’s goals can make a significant
Short-Form vs. Long-Form Video Content: Which is Right for Your Brand Strategy? Read More
Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors.
6 Tips for Balancing Legal Practice Management and Marketing Read More
I believe there are real risks to law firms that aren’t in a constant growth mindset. One of my preferred growth strategies is expanding to new markets in states I already operate in to leverage existing business, marketing, and operational infrastructure. In May of 2023 I opened a new office in Colorado Springs, a mere
Steps I Took to Turn Around My Worst Performing Office Read More
When it comes to content creation, there are countless marketing strategies that you can choose from. Whether it’s using content pillars for a structured approach, the hub and spoke model for interconnected content, or content blocks for flexibility, each marketing strategy has its own advantages. It’s important to understand that the real key to success
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
