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3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm

Content, Google, Marketing, Social Media / By David Davis

One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want […]

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How to Know if Your Law Firm’s Marketing Campaigns Are Working

Facebook, Google, Marketing, PPC / By Brooke Mathieu

Are you unsure if your law firm’s marketing campaigns are working? If so, you’re not alone. A lot of attorneys and business owners feel overwhelmed when it comes to marketing and don’t know where to start. It’s one thing to get your ads up and running, it’s another thing to know if your ads are

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Three Reasons Your Law Firm is Missing Out On Clients

Email, Google, Sales / By Brent Harkins

Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of

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Is SEO Dead?: Search Engine Optimization for Family Law Attorneys

Google, SEO, Website / By Brooke Mathieu

With Google making 500-600 updates to its algorithm every year, it is no surprise that search engine optimization (SEO) is constantly changing. Toss in a little bit of A.I. action that started happening in December 2022 and you’re surely in for a whirlwind of issues. You have competitors utilizing all these new tools and stealing

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5 Tips to Improve Your Law Firm’s Google Map Pack Ranking

Google, SEO, Website / By Brooke Mathieu

When potential clients are searching for a lawyer, they often begin their search through a search engine which is why it is so important for you to have a high Google map pack ranking. If your law firm is not appearing in the Google map pack, you are missing out on a lot of potential

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Google My Business Update and What It Means to Law Firms

Google, SEO / By Brent Harkins

While the announcement came in November 2021 that Google My Business was being retired, it wasn’t the first time such an announcement had occurred. Google Places and Google Local are predecessors of the same platform that had gone through similar rebranding and now Google Business Profile has gone live to users in place of the

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A Marketing Rollercoaster: How Google Paid Search Can Take You to the Promised Land or to the Poor House

Google / By David Crum, Esq.

Watching the Competition Crash and Burn It happened again just last month. Our CMO, Brent Harkins, let me know that the cost of our pay-per-click search campaigns (PPC) with Google had just spiked in a major way in one of our local markets. “What gives?” I asked. “Do Larry and Sergey need a few extra

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