A well-known legal marketing professional recently sent an email about PPC marketing saying, “If you’re a high-end divorce attorney, it’s almost $50 per click.” This shocked me as we manage six-figures of monthly Google Ads spend across the largest markets in the country and in our accounts, cost-per-click (CPC) are half of that. Now before […]
How Much Should Divorce Law Firms Spend on PPC Marketing Read More
Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For family law firm SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence,
How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier Read More
MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference. The AI Revolution Last year we
When Google introduced Local Services Ads for divorce attorneys in March 2021 many marketers were fast to recommend this new PPC advertising option to lawyers looking to generate more calls. The problem is that few had experience using these ads for family law search terms and none had data to support their recommendations. At Cardinal
5 Tips for Optimizing Google Local Services Ads for Divorce Attorneys Read More
In 2023, having a strong digital presence is crucial for all businesses, this is especially true for law firms. Google Analytics 4 (GA4) is a powerful tool you can leverage to track website performance and make data-driven decisions about your law firm. Google announced that Universal Analytics will no longer process data come July 1st,
Transitioning Into Google Analytics 4 for Law Firms Read More
The divorce and family law market is a complex and diverse industry, with various niches that require specialized marketing strategies. As a divorce and family law attorney the unique challenges of marketing to high net-worth clients, LGBTQ+ couples, and military couples is something you’ll definitely have to face if you haven’t already. Each of these
SEO for divorce law firms has changed more in the last few years than it did in the decade prior. In the 2010s, search engine optimization was an area filled with black-hat practices of marketers trying to cheat or trick Google. And that worked for a while. With recent algorithm updates, we’ve seen numerous law
2024 SEO Trends for Law Firms & Attorneys Read More
In a world that is always evolving due to technology and Google itself, these are 2023’s top 5 Google paid search trends for attorneys to be aware of. Audience Targeting When dealing with one of the highest-cost industries for the average cost per click, your ad spend should be heavily invested in the right audience.
2023’s Top 5 Google Paid Search Trends for Attorneys Read More
