It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for […]
$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned Read More
As digital marketing evolves rapidly, family law firms must adapt to stay competitive. Combining SEO and PPC is the key to building a robust online presence. The importance of managing and growing your digital footprint for your divorce and family law firm has become a reality for most law firms. The question we continue to
How SEO and PPC Work Together to Grow Your Family Law Firm Read More
Attorneys have been able to advertise within Google’s local map pack search results through Google Ads by using the location assets feature to show local search ads. Having Google Ads display in the map has resulted in limited impressions in our experience, that will be changing with the introduction of Local Services Ads. Google Enhances
Local Services Ads Introduced to Google Maps for Attorneys Read More
Google reviews can either be a delightful dopamine hit of professional praise or, unfortunately, a massive headache. Many law firm owners have encountered a terrible review left by a client (or a “client,” as can occur when a relative or opposing party decides to mess with you). Sometimes that review inspires such anger and defensiveness
How a One-Star Review Got Us Three New Clients Read More
The journey from attracting new leads to converting them into clients is a delicate yet important process
Creating A Successful Marketing Funnel for Law Firms Read More
Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2024, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth
4 Law Firm Growth Trends to Focus on in 2024 Read More
Google offers an array of digital marketing tools to businesses that can significantly contribute to the success of their online presence and digital marketing efforts. Here are five Google tools that every law firm should consider embracing for success, if you haven’t already: 1. Google Ads Google Ads can be one of the most powerful
5 Google Tools Every Law Firm Should Embrace for Success Read More
Pablo Picasso famously said, “Good designers copy, great designers steal.” The same can be said for legal marketing. I was recently watching the Netflix documentary about JUUL that spoke to their early advertising creative that was comparable to Apple. This reminded me of “the law of mind” from The 22 Immutable Laws of Marketing (by
4 Ways to Monitor Your Competitor’s Legal Marketing Read More
