Email Archives - Cardinal Concepts

What the Dead Internet Theory Means for Legal Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By Kirsten Hall

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests […]

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By Morgan Szarka

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By Morgan Szarka

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Kirsten Hall

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By Brooke Mathieu

Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active

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Top Email Marketing Campaigns Every Family Law Firm Should Consider

Email, Marketing, Reputation Management / By Lauren Sattler

When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content on topics like financial literacy,

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4 Reasons Your Law Firm Isn’t Converting Leads

Email, Marketing, PPC, Sales, Technology / By Brent Harkins

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing

Email, Marketing / By Lauren Sattler

When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and

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