When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content on topics like financial literacy, […]
Top Email Marketing Campaigns Every Family Law Firm Should Consider Read More
Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not
4 Reasons Your Law Firm Isn’t Converting Leads Read More
When you think of email campaigns, you probably focus on the basics: the audience, the content, the timing, etc. You might even be familiar with how detailed creating an email marketing campaign can be. Crafting the perfect email involves a lot of thought and strategy, ranging from designing eye-catching visuals to writing compelling copy and
Leveraging CRM Data to Supercharge Your Family Law Firm’s Email Marketing Read More
In the world of family law firm marketing, where competition is fierce and attention spans are short, crafting personalized email marketing for family law firms isn’t just a strategy—it’s your ticket to standing out. As a CRM & Email Marketing Specialist at Cardinal Concepts, I’ve had the opportunity to create and analyze a variety of
Crafting Personalized Email Marketing for Family Law Firms: Best Practices Read More
I was recently asked by Clio to be a guest speaker at their Legal Marketing Masterclass on Leveraging Emails to Engage Existing and New Clients. This was hosted by Michael Chasin who founded Lexicata which was eventually acquired by Clio and turned into Clio Grow. We were joined by Patricia de Fonte, an estate planning
Automating Your Law Firm Email Marketing Read More
Your law firm is missing out on potential clients. You may not even realize it, but there are several factors that could be preventing you from attracting new business. Let’s assume that you advertise your legal services, have a decent website, the ability to schedule consultations, and bandwidth to take on new clients. All of
Three Reasons Your Law Firm is Missing Out On Clients Read More
