When you’re running a law firm you want to make the most of your advertising budget by reaching the right audience. With so many options available on Facebook, it can be difficult to decide whether to boost posts or create paid advertisements. Both can be good options, but it’s important to know that neither are […]
Boosting Posts on Facebook vs. Using Facebook Ads Read More
Video content creation has spiked in popularity over the past several years with all the major platforms adapting to allow it and encouraging their users to share video content over traditional image-based posts. The sensational TikTok platform urged top competitors like Instagram and YouTube to roll out their own versions for sharing short, engaging video
How Using Closed Captioning Can Make a Difference in Your Law Firm’s Content Read More
To some, outsourcing may be thought of as lazy, but what if I told you that when outsourcing is done properly you can see better results, in less time, and all for lower costs than trying to specialize in everything? At Cardinal Concepts, we have a proven growth model that has been effective for divorce
4 Reasons Why Your Law Firm Should Outsource Marketing Read More
There is no doubt that social media has had a profound impact on the legal profession. In recent years, we have seen attorneys using Facebook, Twitter, and even LinkedIn to build their brands and connect with potential clients. But what about TikTok? Should attorneys be using this app to market their services? There’s no doubt
Should Attorneys Use TikTok? Read More
One thing for certain is that continued education and learning is necessary to stay relevant in any industry. Having the ability to attend seminars, online classes, webinars, and national conferences is a great way to advance your professional acumen. I had the opportunity to attend the Digital Summit in Seattle, Washington, this month and want
3 Things I Learned at Digital Summit in Seattle That Are Applicable to Your Law Firm Read More
This might not be the first time you’ve heard me say this, but I’m going to say it again, “law firm growth is 90% mental and 10% mental.” I say this because it’s true. Before you can begin the process of growing and scaling your firm, you need to get into the mindset to do
6 Ugly Truths About Growing and Scaling a Law Firm – And How to Overcome Them Read More
When it comes to improving your law firm’s SEO, you have a few to improve your website ranking. An easy place to start improving your firm’s SEO is with blog content, FAQ pages, or a combination of the two, which we highly recommend. In this blog post, we’ll discuss what SEO is and how you
Using Blogs and FAQ Pages to Improve Law Firm SEO Read More
Lawyers today face a unique challenge when it comes to marketing their services. With so much information available on the internet, potential clients can be inundated with choices and may not even know where to start looking for a divorce attorney. That’s where content marketing comes in. By creating captivating content whether it’s in the
Generating Leads Through Content Marketing Read More
