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Marketing

what is the dead internet theory

What the Dead Internet Theory Means for Legal Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests […]

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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Tackling Tough Topics: How to Write About Sensitive Legal Issues for Attorneys

Tackling Tough Topics: How to Write About Sensitive Legal Issues for Attorneys

Content, Marketing / By

In the legal industry, writing about sensitive legal issues is often unavoidable. Whether you’re addressing what the Bible says about divorce, how a political administration has influenced family law, or hot-button social issues like gender and parental rights, you need to approach these topics strategically. Why You Should Write About Sensitive Legal Issues Writing about

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The Impact of a TikTok Ban in the United States What Happens Next

The Impact of a TikTok Ban in the United States: What Happens Next?

Marketing, Social Media / By

Since its conception, TikTok has faced multiple threats of being banned in the United States. These attempts stem from concerns about data privacy and national security, primarily due to the platform’s ties to China. While earlier attempts to ban TikTok were ultimately unsuccessful, the proposed ban set to take effect on January 19, 2025, is

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5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

5 Legal Marketing Strategies Your Law Firm Should Focus on in 2025

Content, Email, Google, Marketing, PPC, SEO, Social Media, Website / By

The legal industry is evolving, and staying competitive in 2025 means adopting innovative legal marketing strategies while refining proven methods. Law firms aiming to strengthen their legal marketing efforts should focus on client retention, increasing visibility, and leveraging emerging trends to be successful in 2025. Here are five essential legal marketing strategies to keep your

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Google Ads for Law Firms

$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned

Google, PPC / By

It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for

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how to recover from google core updates

How to Recover from Frequent Google Core Updates

Content, Email, Marketing, PPC, Reputation Management, SEO, Social Media, Website / By

Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps

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