It’s hard to believe, but I’ve been using Google Ads to generate clients for my law firms for 20 years. Back in the early 2000s, I made a leap of faith, transitioning my marketing from the physical Yellow Pages to online advertising. Looking back, it’s one of the most transformative decisions I ever made for […]
$2,500,000 Spent on Google Ads for Law Firms in 2024 and the Lessons Learned Read More
Law firm owners know the struggle of keeping their websites visible and competitive on search engines. With Google constantly tweaking its CORE algorithm, it can feel like you’re aiming at a moving target. Throw in the intense competition, and it’s no surprise many firms end up feeling frustrated, overwhelmed, and unsure about their next steps
How to Recover from Frequent Google Core Updates Read More
Why a Strong Online Presence Matters In a world where first impressions are made online, a strong digital presence is your law firm’s most powerful tool for building trust, increasing visibility, and connecting with clients. Think of your online presence as a digital office where you can showcase your expertise through a professional website, active
10 Essential Strategies to Strengthen Your Law Firm’s Online Presence in 2025 Read More
As digital marketing evolves rapidly, family law firms must adapt to stay competitive. Combining SEO and PPC is the key to building a robust online presence. The importance of managing and growing your digital footprint for your divorce and family law firm has become a reality for most law firms. The question we continue to
How SEO and PPC Work Together to Grow Your Family Law Firm Read More
When it comes to email marketing, every industry is different. In the retail industry, for example, email campaigns are likely to be about products you viewed on a website, what was left in your cart, and so on. Or if the industry is financial services, you’ll likely receive educational content on topics like financial literacy,
Top Email Marketing Campaigns Every Family Law Firm Should Consider Read More
Content marketing has undergone a dramatic evolution over the past decade impacting any individuals in the digital space. With emerging technology, changes in search algorithms, and the rise of new social platforms, it’s critical for divorce and family law firms to reimagine how they approach content marketing as we move into 2025. To remain competitive
Embracing a New Era of Legal Content Marketing Read More
With Halloween approaching, I thought it was fitting to share some scary tales from my experiences in law firm ownership—stories that might send a chill down your spine but, hopefully, save you from similar nightmares! Over the years, I’ve seen firsthand how easily things can go awry, and each of these “scary stories” holds lessons
Scary Stories From My Law Firms to Save Yours Read More
Reimagine your law firm’s content strategy with the perfect balance of AI speed and human creativity for client-focused results.
AI vs. Human Content: How to Blend Technology with Creativity Read More
