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Business Development

How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

How Your Law Firm Can Automate Responses to Google Reviews with ChatGPT & Zapier

Google, Reputation Management, SEO, Technology / By

Google Reviews are important to your law firm for many reasons; online reputation, social proof, and local SEO being a few. For local SEO and the Google Map Pack, the three most important ranking factors are relevance, distance, and prominence. Relevant outcomes pertain to those that closely align with the search inquiry. Hence, it’s crucial […]

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4 Key Takeaways From the Best SEO Conference MozCon 2023: AI, Google, Social Media, and SEO

Business Development, Content, Facebook, Google, SEO, Social Media / By

MozCon is widely regarded as one of, if not the best SEO conference for digital marketers. With the latest trends and strategies in the ever-evolving world of SEO, AI, Google, and social media, I’m excited to share some of my favorite things I learned at this year’s MozCon conference.  The AI Revolution Last year we

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redifining-law-firm-success-by-prioritizing-attorney-mental-health

Redefining Law Firm Success by Prioritizing Attorney Mental Health

Business Development / By

Most of us thought that when the pandemic ended, we could get the law firm gears turning at full speed again, and when our attorneys came back into the office again everything would quickly get back to normal. We were wrong. The Lingering Impact of the Pandemic Our firms almost never have attorney turnover that

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Why New Year's Resolutions Don't Work for Law Firms and What to Do Instead

Why New Year’s Resolutions Don’t Work for Law Firms and What to Do Instead

Business Development / By

New Year’s resolutions. We’ve all made them, but who actually sticks to them? When it comes to running a law firm, the pressure to improve and grow can make the traditional resolution approach feel like a quick fix. But what if there was a better way? This year we’re taking on the role of the antagonist

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Law firm advertising budget

$1,000,000 Divorce and Family Law Firm Advertising Budget

Consulting, Marketing / By

To determine your law firm’s advertising budget, research and careful planning are required. In the case of Cardinal Concepts Co-Founder and CEO of US Legal Groups, David Crum Esq., that’s especially true when for the first time in his 27-year legal career, his firms are forecasted to spend over one million dollars on advertising alone. 

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