fbpx

Business Development

Influencer marketing for law firms

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms

Business Development, Consulting, Marketing / By

In recent years, influencer marketing has evolved from a niche strategy into a major powerhouse, completely transforming how businesses engage with their audiences. Originally popular with fashion, beauty, and lifestyle brands, influencer marketing has now found its way into an array of industries—including the legal sector. While Ruth Bader Ginsburg probably never imagined lawyers dancing […]

The Rise of Influencer Marketing in the Legal Industry: A New Era for Law Firms Read More

2024 ClioCon Ready Set Scale by David Crum

Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale

Business Development, Marketing / By

I am thrilled to share some exciting news with you all. This year, I have been personally invited to speak at the Clio Cloud Conference, widely known as ClioCon. For those unfamiliar, ClioCon is the world’s largest and most renowned legal conference, gathering legal professionals and industry leaders from across the globe. It is an unparalleled

Sneak Peak at My 2024 ClioCon Presentation: Ready, Set, Scale Read More

Attorneys Lose Six Figures a Year to Free Consultations

Attorneys Lose Six Figures a Year to Free Consultations

Business Development, Consulting, Marketing / By

Law firms are constantly striving to optimize their resources and convert leads into paying clients. However, the traditional approach of offering free consultations can be a double-edged sword. While it attracts potential clients, it often comes at the cost of wasted attorney time and unrealistic client expectations. Here’s where the concept of free case evaluations

Attorneys Lose Six Figures a Year to Free Consultations Read More

Google Gemini Vs. ChatGPT

Gemini vs. ChatGPT4: Which AI Does it Better?

Content, Marketing, SEO, Technology, Website / By

Artificial intelligence has transformed the way we work, research, create, and so much more. Whether you’re a professional or just curious, AI can be utilized by just about anyone. Since ChatGPT first stepped on the scene in 2022, it seems like everyone is trying to create their own version of artificial intelligence. However, ChatGPT has

Gemini vs. ChatGPT4: Which AI Does it Better? Read More

How a One-Star Review Got Us Three New Clients

How a One-Star Review Got Us Three New Clients

Business Development, Google, Marketing, Reputation Management, Website / By

Google reviews can either be a delightful dopamine hit of professional praise or, unfortunately, a massive headache. Many law firm owners have encountered a terrible review left by a client (or a “client,” as can occur when a relative or opposing party decides to mess with you). Sometimes that review inspires such anger and defensiveness

How a One-Star Review Got Us Three New Clients Read More

4-law-firm-growth-trends

4 Law Firm Growth Trends to Focus on in 2025

Business Development, Content, Facebook, Google, Marketing, SEO, Social Media, Website / By

Growth is a common goal for many businesses, especially law firms. Investing in resources and strategies that will scale with your firm is crucial to growing a successful law firm, not just in 2025, but for the years to come as well. If you desire to grow your law firm, it is important to understand growth

4 Law Firm Growth Trends to Focus on in 2025 Read More