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Business Development

what is the dead internet theory

What the Dead Internet Theory Means for Legal Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests […]

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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Boost Your Consultation Close Rate: Insights From My Training Video

Boost Your Consultation Close Rate: Insights From My Training Video

Sales / By

If you’re struggling to convert consultations into paying clients, I get it—it’s one of the biggest hurdles attorneys face. But here’s the good news: you can dramatically improve your conversion rate with a few targeted adjustments. I recently shot a training video for my team and clients, and I’m excited to share some of the key takeaways

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Attorneys meeting in conference room

My Approach to Leading a Multi-Generational Team in Family Law

Business Development, Coaching / By

Over the past 25+ years of managing teams across Colorado, Nebraska, New Mexico, and now Kansas, I’ve learned that no two people—and no two generations—are alike. Today, it’s common to have four generations working side by side: Baby Boomers, Gen Xers, Millennials, and Gen Zers. It’s a dynamic that can present challenges, but it’s also

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Tips for balancing legal practice management and marketing

6 Tips for Balancing Legal Practice Management and Marketing

Business Development, Consulting, Marketing / By

Running a successful law firm often requires juggling various tasks—from client management and casework to marketing and business development. Many attorneys find it challenging to strike a balance between these responsibilities, but maintaining a well-rounded focus on both legal practice management and marketing is an important part of achieving success and standing out amongst competitors.

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4 Reasons Your Law Firm Isn't Converting Leads

4 Reasons Your Law Firm Isn’t Converting Leads

Email, Marketing, PPC, Sales, Technology / By

Law firms are only as profitable as their client acquisition allows them to be.It is critical that attorneys capitalize on every prospective client lead possible. Legal lead generation can come in many forms, from proprietary leads through referrals, PPC, SEO, or social media to purchased leads from companies like Martindale Nolo (which we do not

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