Business Development

Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Can I Do My Own Law Firm Marketing? What Works and When to Hire an Expert

Business Development, Marketing / By

Running a successful law firm requires more than just delivering great legal services—it also means mastering law firm marketing, standing out from local competitors, and creating a strong digital presence. From attracting new clients to staying top-of-mind with former ones, marketing plays a critical role in growing your legal practice. But here’s the big question: […]

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CRM mistakes for law firms

The CRM Mistakes Costing Your Law Firm Clients (And How to Fix Them)

Email, Marketing, Technology / By

As the CRM & Email Marketing Specialist for US Legal Marketing Group, I’ve seen firsthand how powerful a well-managed CRM can be for law firms—especially those in the family law space. But I’ve also seen the flipside: firms investing in a shiny CRM tool, only to end up frustrated, overwhelmed, and wondering why it’s not

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what is the dead internet theory

What the Dead Internet Theory Means for Legal Digital Marketing

Business Development, Email, Marketing, Reputation Management, Sales / By

Picture this: You’re scrolling through your favorite legal forum, catching up on the latest custody battles and property division laws, when suddenly, you realize something unsettling—every comment, every article, every “person” you interact with online might not actually be… well, real. Welcome to the Dead Internet Theory, a bizarre yet oddly fascinating conspiracy that suggests

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Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Why Your Lowest-Paid Employee Might Be the Most Valuable Person in Your Law Firm

Business Development, Email, Marketing, Reputation Management, Sales / By

When considering the backbone of a successful law firm, it is easy to assume that leadership or experienced attorneys hold the crown. Yet, law firm intake specialists—or even the receptionist answering the phones—are often overlooked. In reality, they have one of the most critical roles in the client acquisition process. Acting as the first point

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Boost Your Consultation Close Rate: Insights From My Training Video

Boost Your Consultation Close Rate: Insights From My Training Video

Sales / By

If you’re struggling to convert consultations into paying clients, I get it—it’s one of the biggest hurdles attorneys face. But here’s the good news: you can dramatically improve your conversion rate with a few targeted adjustments. I recently shot a training video for my team and clients, and I’m excited to share some of the key takeaways

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Attorneys meeting in conference room

My Approach to Leading a Multi-Generational Team in Family Law

Business Development, Coaching / By

Over the past 25+ years of managing teams across Colorado, Nebraska, New Mexico, and now Kansas, I’ve learned that no two people—and no two generations—are alike. Today, it’s common to have four generations working side by side: Baby Boomers, Gen Xers, Millennials, and Gen Zers. It’s a dynamic that can present challenges, but it’s also

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