How We Grew Colorado Legal Group’s Marketing KPI’s 60% and Revenue 110%

Challenges

The US Legal Groups network of divorce and family law firms were ready to expand their existing footprint to a new market. While evaluating viable cities Denver, Colorado stuck out as an attractive option due to its fast growth, highly educated work force, and quality of life.

While there was a lot to like, there were significant obstacles and meaningful barriers to entry that less experienced entrepreneurs, attorneys, and marketers would have been unprepared to face.

Starting a law firm from scratch is difficult. Creating the brand, infrastructure, and team to be successful is no easy feat.

Denver was an established market with highly competitive and specialized law firms willing to fight to keep their existing market share.

This competition drives PPC costs higher than smaller markets and more established firms had a meaningful head start.

Being part of a national network, leadership would not always be present so employee empowerment and ongoing coaching is required.

Solution

With the doors open and incurring expenses, there was an immediate need to begin generating revenue. Both short-term and long-term strategies were implemented for quick wins and positioning for the future.

Infrastructure & Innovation

Advance human resources organization, technology stacks, and client management set the team up to succeed.

Branding

A website and message that resonates with prospects and differentiates us from the competition.

PPC

Immediate client acquisition with PPC marketing through Google Ads and Facebook Ads built attorney caseloads quickly.

SEO

It is true, search engine optimization does take time to rank. We were just able to do it faster than expected and now rank #1.

By the Numbers

Adhering to our marketing principals we increased annual revenue in a massive way through an increase in leads, consults, and clients.

78

Q1 2019 paid consultations for our divorce law firm.

123

Q1 2020 paid consultations, a 58% increase YOY

197

Q1 2021 paid consultations, a 60% increase YOY

34

Q1 2019 new client hires

56

Q1 2020 new client hires, a 65% increase YOY

90

Q1 2021 new client hires, a 61% increase YOY

Starting a law firm from scratch is scary. When we set out to launch, David and Brent laid out a business and marketing plan, rolled with the punches, and through their persistent pursuit of success lead our divorce and family law firm to exactly where they promised. Their ambitious goals which once seemed out of reach at the time, now seem mundane with their ability to continue to scale and grow the firm.

– Paige Gleason, Esq.