The Undefeated Playbook to Google Ads for Attorneys

Legal industry insider and Google Certified marketer shares what truly optimized pay-per-click campaigns look like and what they can do for your own practice.

If You're Ready to Win On Google Ads, This Free eBook is For You

Downloading this eBook is the first step on your journey to building a Google Ads account that will dominate the competition. It’s your time to start driving more leads, for less cost, with higher returns.

Strategy

With over 25 years of experience, we have the strategy and campaigns that are ready for your law firm.

Research

Understanding search terms (keywords), GEO targeting, and competition before you start advertising is a must.

Structure

Put the right players in the right position for your account to succeed within the campaigns, ad groups, and ads.

Network Settings

Search, Display, and Partners networks each have their own strengths and weaknesses, knowing each is necessary.

Ads are the heartbeat of the account. From ad type to creative, Google is looking for highly optimized ads to deliver.

Match Types

Exact, phrase, and broad match types each have their role within your strategy to deliver qualified leads over time.

Bid Strategies

Automated vs manual. Clicks vs conversions vs impressions. Setting your bid strategy will make or break your account.

Extensions

Dominating the SERP is the name of the game by using call, forms, and sitelinks for example help do so.

Ads Programming

A successful Google Ads account goes beyond the platform itself, a full stack of technology is in play.

Having played college football myself, I know firsthand the dedication it takes to participate, let alone win in a competitive landscape. I found that the best player doesn’t have to be the strongest or fastest person on the field, but the one with the greatest knowledge that puts themselves in the best position usually comes out on top. That’s why we created this eBook, to share my years of legal Google Ads experience to put attorneys in the position to succeed with pay-per-click advertising and to stop being burned by marketers.

– David Davis II, Senior Search Engine Marketing Manager

Want to Score Clients Using SEM?

There’s an overwhelming number of things to master in a successful paid search strategy and that’s ok with us! We’ve created this eBook to share the decades of experience and learning that lead to a $10,000,000 divorce and family law practice.